Senior Marketing Manager, Brand Planning

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.

Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

At Albertsons Companies we aspire to build customers for life. Towards that effort, Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have excellent national marketing capabilities and scale, that we need to leverage to increase customer and brand-led strategy, marketing effectiveness and efficiency.

The Senior Marketing Manager, Brand Planning will sit within the Brand Strategy & Planning team, which will be instrumental in implementing more effective Go-To-Market planning & campaigns. It is a newer discipline within the organization, requiring an entrepreneurial mindset combined with excellent organizational & executional skills. Can you rally an organization behind a new purpose and way of working? Can you earn trust through a mix of command & collaboration? Can you thrive in a matrixed organization, drawing from many teams & stakeholders to get to a common goal? If so, then you will excel in this role.

The position will be based in Pleasanton, California.

Main responsibilities

• Develop and define quarterly planning process, solutioning for multiple teams with their own timelines & priorities.
• Develop omni-channel briefs for partner- & in-house agencies
• Be a team player willing to jump in and help where needed in a small, growing team.
• Coordinate and collaborate with key teams outside of the National marketing team to ensure synchronization of priorities.
• Own quarterly planning execution, from intake & kickoff to key milestones & calendarization
• Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various branding, naming, or marketing initiatives.
• Support brand marketing team by prioritizing business requests and managing portfolio of marketing campaigns.
• Manage a senior coordinator to assist in these efforts.
• Manage strategic marketing projects or campaigns that support corporate business priorities.
• Develop communication strategy, messaging frameworks and content guidance for new initiatives.

The salary range is $114,100 to $159,700 annually. Starting salary will vary based on criteria such as location, experience and qualifications. There may be flexibility for exceptional candidates. Benefits may include, medical, dental, vision, disability and life insurance, and sick pay (accrued based on hours worked). PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.

What we are searching for

• Repeated success translating business priorities into marketing strategies & omni-channel campaigns.
• Exceptional at prioritizing and focusing on the highest value opportunities.
• Proven success in building cross functional relationships.
• Highly organized and deadline-driven, able to juggle various projects with competing priorities in a timely manner.
• Agile problem solver - able to pivot quickly, adjust to changing needs or new information, AND show innovative thinking to solve complex challenges.
• Expertise in building strategy tools, processes, and frameworks for organizational adoption
• Excellent listening, presentation, and written and verbal communication skills.
• Strong ability to create, build and leverage relationships and effectively interface with executive-level team members.

We believe the successful candidate has these qualifications and experience:

• Minimum 10 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners. Experience in digital marketing, ecommerce, retail and/or strategy preferred.
• Bachelor’s degree required; MBA preferred.
• Potential travel requirements 1-2x / quarter
• Experience managing a team.

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success

A copy of the full job description can be made available to you.

#LI-ACIPro

#LI-LM8