Senior Manager - Customer Marketing Strategy

Senior Manager - Customer Marketing Strategy

The Senior Manager - Customer Marketing Strategy will be responsible for developing, planning and executing marketing strategies and plans for a defined specific customer segment. In addition to the broad scope of managing planning and communications this role is responsible for cross organization alignment working with all functions in the company to ensure clear communication and execution of segment objectives, strategies and marketing campaigns. The role is responsible for planning communication strategies and briefing campaigns that drive specific customer segment action in support of the overall marketing objectives. Working cross functionally with the in house creative agency, customer insights, media channel owners, store operations and ecommerce this role plays a critical function as the center of customer segment marketing activity. This position reports directly to the Director, Marketing Communications.

Primary Responsibilities:

• Lead coordination of marketing priorities for the customer segment in coordination with overall seasonal and brand level marketing, ensuring clear understanding of key messaging hierarchy and alignment across all touchpoints for a holistic and congruent targeted campaign for the specific customer segment objectives.
• Develop and lead strategies for customer segment audience marketing and drive measured growth of overall segment. Oversee creation of customer segment briefs and coordinate external agencies ensuring alignment with overall JCPenney campaign efforts.
• Provide executive level presentations to clearly communicate the total campaign strategies.
• Ability to clearly communicate campaign objectives, messaging priorities, strategies through development of actionable briefs, presentations and communication guides.
• Develop and lead strategic planning of customer segment marketing plans and translate to tactical plan of action.
• Analyze customer data to develop recommendations for campaign priorities and adjustments to customer segment marketing to drive segment objectives.
• Direct media owners on appropriate messaging and objectives for overall segment campaigns.
• Develop and maintain marketing communications processes to ensure total organizational view into segment campaigns and prioiritzation of messaging season to season.
• Coordinate cross functionally with all departments internal to marketing as well as key functions and business units outside of marketing.
• Analyze market data and trends as it relates to customer segment and marketing trends related to the specific customer segment.
• Coordinate execution in digital channels developing clear plan of actions and marketing execution in a one to many digital platform.
• Proof and verify final marketing assets align with campaign objectives and messaging priorities.

Core Competencies & Accomplishments:

• Curiosity and analytical mindset with interest in understanding business results of a specific customer audience in order to drive measured growth of segments.
• The ideal candidate has extensive brand or customer segment led marketing experience with a strong understanding of direct to consumer digital marketing and experience driving specific customer segment activations.
• Bachelor’s degree in Marketing, Advertising or Public Relations preferred. Master's degree a plus.
• 10+ years of progressive marketing experience focused customer segmented marketing or comms planning and management, fashion marketing and/or retail marketing is preferred. Retail experience is preferred.
• Be a thought leader and cultivate a culture of out of the box thinking and innovation, a change agent and cross functional peer leader.
• This role requires strong leadership skills, an ability to work cross functionally and a solutions oriented mindset.

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.