Manager, Creative Growth Strategy

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We won’t chase the market, we will define it. We will bring to audiences a product that doesn’t exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our Warner Bros. Discovery team and help us bring in, retain, and win back high quality customers and show us your best while doing so..

Your New Role

As Manager, Growth Creative Strategy you will oversee the production, QC and delivery of all marketing programs to both internal and external partners. The ideal candidate brings scalable approaches and has a deep understanding of digital media. This candidate is versed in media planning, direct buys, familiar with digital file formats with experience managing creative assets. You will be immersed into the day to day operations ensuring all marketing assets get prepped and posted properly. You have a deep understanding of design, platform best practices, and are constantly up to date on all things media and digital, while also having a deep love of entertainment. You have that eye for how narrative, visual, and storytelling can sell through an idea, and can speak to creatives on all ends from internal, partner, to agency and keep everyone accountable for both milestones and design excellence, while also having that drive to test and learn and optimize through design efficiency. You can speak the language of creatives, but can also keep them accountable to business KPIs—while always balancing meeting a greater design vision.

You will work as a part of the Brand Strategy & Campaign team, with a focus specifically on lower funnel marketing across single-, multi-title and brand initiatives. This role will report directly to the Sr. Manager, Growth Creative Strategy.

This job is about building meaningful, long-lasting relationships with various partners and collaborators, and ultimately between our brand, millions of people, and the entertainment we all love. You’re highly KPI driven and have the attitude that solves problems utilizing your strong partnership and communication skills that will ultimately help HBO Max drive volume, scale & efficiency of our growth marketing initiatives.

Your Role Accountabilities

• Work with cross-functional teams (internal and external) to develop compelling creative assets, test hypotheses and build out a/b test plans, and ensure accurate measurement and reporting of creative performance.
• Work closely with platform specific account reps, staying on top of industry trends to leverage new technologies and participate in open betas across platforms.
• Research, identify & test new partners, platforms & messaging to amplify HBO Max brand in new and established markets.
• Maintain momentum for the team around creative concepts, collaborating with the CDs, designers, motion, writers, etc. to gather feedback and push projects along while identifying forest, program-level creative media asset efficiencies for the Sr. Manager of Growth Creative Strategy.
• Serve as the central point of contact for key internal and external business stakeholders, as well as with Brand and Original departments to ensure the integrity of single titles & brand core guidelines are being represented throughout HBO Max creative.
• Responsible for mapping out creative development production schedule & strategy, ensuring creative best practices are implemented, looking at each campaign from an integrated 360-degree perspective.
• Cross-functional relationship building to ensure alignment on deliverable quality and creative direction, synergy of assets and campaign process across organizations.
• Manage and track budgets for creative scope, production and allocation. Responsible for updating the yearly forecast, in partnership with the Campaign Planning team. Managing legal approval of new agencies, Scope of work orders, and approvals.
• Manage creative agencies and in-house design teams, and act as day-to-day contact to ensure timely and efficient campaigns.
• Leverage relationship building to unblock creative obstacles, and be an advocate for the KPI driven decisioning of Growth Marketing across the organization.
• Responsible for vetting new creative agencies and partners.

Qualifications & Experience

• A data-driven approach to problem solving and scaling.
• Ability to develop management skills and over-see cross-functional team members within the Growth Marketing team.
• 4-6 years of experience producing digital, email/push, interactive, brand, or 360 marketing campaigns.
• Ability to read and understand media plans, formulating them into creative solutions
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
• Comprehensive understanding of today’s media landscape and how people engage with digital marketing.
• Bachelor’s Degree required. Previous entertainment experience preferred.
• Detailed oriented, organized, adept at prioritizing tasks, able to delegate appropriately.
• Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline driven environment.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $72,240.00 - $134,160.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].