Senior Director - Integrated Marketing

Company Description

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation.

Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

About the Team

The Growth & Marketing team at Freshworks is tasked with enabling predictable growth for the company through revenue-focused marketing programs. As a member of the team, you will drive strategic marketing campaigns across the globe to acquire, engage and retain customers profitably. You will also have the unique opportunity to work in a diverse, multicultural environment and help scale the company to the next level of growth while setting the standard for global SaaS marketing. This is the right home for you if you are looking for a challenging marketing role in a hyper-growth global company.

About The Role

We are looking for a rockstar integrated marketing leader that understands the power of building creative and impactful campaigns across multiple channels, regions, and segments to engage and acquire new customers and cross-sell/up-sell to existing customers.

We are looking for a storyteller who can transform our teams and campaigns while elevating our craftmanship and accelerating our revenue results.

Our ideal candidate is a passionate B2B marketer with prior experience at SaaS companies in a global environment.

Responsibilities

• Work very closely with our brand thought leadership team and demand generation content teams to integrate all parts of the buyer's journey
• Build unique content marketing programs that can help us scale organic customer acquisition.
• Develop our comprehensive cross-channel marketing strategy for each customer segment, geography and industry vertical.
• Partner with the regional teams (sales and marketing) to build bottoms-up campaign plans that support our priority sub-regions, languages, verticals and targets.
• Enable our regional, partner, ABM and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers
• Hire and lead a high-performance team of integrated marketing professionals
• Understand ideal buyer personas, their goals and challenges, and define solutions that optimally position the Freshworks suite of products around the buying journeys.
• Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers

Requirements

• Prior people management experience and proven ability to hire, manage and inspire a team of marketing professionals
• Ability to work with cross-functional leadership teams, including product marketing, field marketing,
• 12+ years prior experience in marketing, 5+ years at a SaaS company in an integrated marketing role

sales, design, web dev, etc.

• Prior experience in creating and executing marketing strategies and demand-generation programs at enterprise software companies
• Strong grasp of funnel-focused marketing activities to create demand and retain customers
• Ability to strike the optimal balance between developing strategy and driving execution.
• Global experience in a multicultural environment is desirable.
• Ability to strategise and create content and messaging relevant to the target audience
• BS/MS degree required. MBA desired.
• Excellent communication skills and ability to bring together cross-functional teams to deliver on business objectives

Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.