Director, Integrated Marketing Jobs

Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

• We drive outstanding results together
• We’re welcome as we are
• We love all pets like our own
• We’re the future of the pet industry
• We’re here to improve lives

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.
As the Director of Integrated Marketing, you will play a pivotal role in developing and executing comprehensive marketing strategies that seamlessly integrate across various channels, ensuring consistent brand messaging and driving customer engagement. You will lead a team of talented marketing professionals, fostering collaboration, creativity, and alignment to achieve business goals.
Key Responsibilities

• Stay current with industry trends, emerging technologies, and competitive landscape, integrating relevant innovations into the marketing strategies.
• Foster relationships with external partners, agencies, and vendors to enhance marketing capabilities and expand reach.
• Manage the marketing budget efficiently, allocating resources effectively to achieve maximum ROI.
• Develop and execute the overall integrated marketing strategy aligned with the company's brand objectives, ensuring a cohesive and compelling message across all channels.
• Lead, mentor, and inspire a high-performing team of marketing professionals, fostering a culture of innovation, teamwork, and continuous growth.
• Monitor and measure the effectiveness of marketing initiatives, providing regular performance reports and recommendations for improvement to leadership.
• Leverage market research, customer insights, and data analytics to refine marketing strategies and identify new opportunities for growth.
• Collaborate closely with cross-functional teams, including product, sales, and creative, to ensure alignment and integration of marketing efforts with broader business goals.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, content, and traditional advertising.

Qualifications

• Experience in the retail industry or a related field is a plus.
• Strategic thinker with the ability to balance long-term vision with short-term objectives.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in leadership positions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively at all levels of the organization.
• Exceptional leadership skills with the ability to inspire, motivate, and mentor cross-functional teams.
• Deep understanding of various marketing channels, including digital, social media, content, and traditional advertising.
• Strong analytical mindset, with the ability to derive insights from data and translate them into actionable strategies.
• Bachelor’s degree in marketing, Business, or a related field; Master's degree preferred.
• Proficiency in marketing technology tools and platforms.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Proven track record of developing and executing successful integrated marketing strategies that drive brand growth and customer engagement.

Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees assigned to this job (within this classification). It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for employees assigned to this job.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
$163,100.00 - $244,600.00
Hourly or Salary Range will be reflected above. Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits