Social Media Content Manager

Social Media Content Manager
On-site/Full-time San Diego, CA
Our client is looking for a Social Media & Content Manager who can combine creativity, enthusiasm, and stellar social media knowledge to create compelling social campaigns. This role will partner with content creators, work with marketing, design, and PR to use content throughout the brand experience, and oversee the progress and performance of social and content deliverables.
The position will be serving as the point-person between influencers and the company, and curate a social community that has enthusiasm, energy, and diversity. This role will be the go-to for all brand content needs and be able to think about how content plays a part on each channel. This role will rely heavily on analytics to guide content strategy decisions. The right candidate will enjoy working within a fun yet small team that wears many hats and contributes to a “roll-up-your-sleeves” environment.
Responsibilities

• Negotiate contracts with influencers and or agents
• Launch and manage affiliate network (LTKI, Skimlinks, etc)
• Create channel-specific content and adapt existing content for social channels such as (Instagram, Pinterest, FB, and TikTok) and use analytics to guide content strategy
• Report on performance and make recommendations for growth. Set KPIs for social campaigns
• Develop engaging activities for ambassadors that promote value propositions and support marketing campaigns
• Develop and own social and content calendars in alignment with the marketing calendar to guide the creation of relevant content and make it accessible to partnering teams
• Help shape content and influencer strategy for brand
• Stay up to date on the latest social media best practices and technologies
• Set up photo shoots, shot lists, and mood boards and was able to take quality photos and video content on the fly using iPhone or Professional camera.
• Community management including – responding to DM’s and comments with an “always on” approach
• Plan, write, schedule, and monitor all social posts across channels
• Build and manage a strong network of brand ambassadors for the company, reaching setting growth goals and ensuring goals are met.
• Manage agency on paid social strategy
• Create and set content budget
• Copywriting as it relates to social media posts, comments, and responses, and able to capture the brand voice quickly

Experience

• Experience in DTC Brands preferred
• 2-3 Years of experience managing and executing social media content and strategies across channels for a brand. Preferably in fashion, beauty, or lifestyle
• Ability to set goals for campaigns and track performance across channels
• Knowledge in affiliate marketing and platforms such as Dash Hudson, and/or Sprout Social a plus

Benefits

• Our client offers competitive benefit options such as health, dental, vision & life insurance plans, a 401K plan fully vested employer match, and generous time-off benefits. Open to part-time WFH with a day or two a week in the office.

Salary: $45,000