Sales And Marketing Specialist - Ai Domain

We are seeking dynamic and results-oriented Marketing Experts to join our team and lead the marketing efforts for our AI tools, AI training workshops, and AI consulting services specifically designed for small and mid-size businesses (SMBs). As a Marketing Expert, you will be responsible for developing and implementing effective marketing strategies to promote our AI solutions, attract SMB customers, and drive business growth in this market segment. You will work closely with cross-functional teams and utilize your marketing expertise to create targeted campaigns and initiatives that resonate with SMBs.

Responsibilities:

1. Develop and execute comprehensive marketing strategies to promote our AI tools, AI training workshops, and AI consulting services to small and mid-size businesses.
2. Conduct market research to understand the specific needs, pain points, and challenges SMBs face in adopting AI solutions and identify opportunities for our offerings.
3. Collaborate closely with the product development team to understand our AI solutions' features, benefits, and unique value propositions for SMBs.
4. Create compelling marketing content and collateral tailored to small and mid-size businesses, including brochures, case studies, white papers, website content, and social media posts.
5. Establish and maintain a strong online presence for our offerings through website optimization, SEO, SEM, social media marketing, and content marketing, targeting SMB audiences.
6. Plan and execute targeted digital marketing campaigns across various platforms, such as Google Ads, social media ads, email marketing, and webinars, specifically aimed at SMBs.
7. Collaborate with the content development team to create educational and informative content, such as blog posts, videos, webinars, and guides, to help SMBs understand the benefits of AI and our services.
8. Identify and explore new marketing channels and strategic partnerships to effectively reach SMBs and expand our market reach.
9. Monitor and analyze marketing campaign performance, generate reports, and leverage data-driven insights to optimize campaigns and achieve marketing objectives.
10. Organize and host AI training workshops and webinars tailored for SMB audiences to showcase the practical applications of AI and how it can benefit their businesses.
11. Collaborate with the sales team to develop sales enablement materials and support their efforts in acquiring SMB clients.
12. Stay up-to-date with the latest trends and advancements in AI technologies and marketing strategies targeted at small and mid-size businesses.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
2. 5 -10 years of experience in marketing roles, preferably in the technology industry or AI domain, focusing on serving small and mid-size businesses.
3. Strong understanding of AI technologies and AI tools in the market, including their applications for SMBs.
4. Proven experience developing and executing successful marketing campaigns targeted at small and mid-size businesses.
5. Proficiency in using marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, marketing automation software, and content management systems.
6. Excellent written and verbal communication skills, with the ability to create persuasive marketing content tailored to SMB audiences.
7. Strong analytical and problem-solving abilities, with attention to detail.
8. Ability to work effectively in a collaborative, cross-functional team environment and manage multiple projects simultaneously.
9. Self-motivated and proactive, passionate about helping small and mid-size businesses leverage AI tools, AI training workshops, and AI consulting services to drive growth and success.

Join our team and play a vital role in promoting.