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Regional Marketing Director Jobs
Company | Exact Sciences Corporation |
Address | , Remote |
Employment type | FULL_TIME |
Salary | $147,000 - $234,000 a year |
Expires | 2023-07-13 |
Posted at | 1 year ago |
Position Overview
The Regional Marketing Director (RMD) is responsible for identifying untapped local market business opportunities while ensuring strategic alignment to US Marketing objectives. This role will work closely with Marketing and Local Market Field Leadership to deliver tailored engagements that address specific customer needs, while ensuring delivery of a common and aligned brand strategy.
The role is the commercial owner of relationships with national and regional KOLs, in collaboration with Medical.
#LI-CL1
Essential Duties
include but are not limited to the following:
- Leads the successful implementation of local Marketing programs and tactics through collaboration and coordination both internally and externally.
- Supports the development of a robust implementation or pull-through strategy and required collateral to capitalize on local wins with customers, in coordination with Senior Director Healthcare Markets (SDHM), field teams, and Health System Marketing.
- Leads the creation of tailored content in coordination with external vendors and internal EXAS functions to meet deadlines.
- Ensures alignment and sign-off from Medical, Legal and Regulatory Process (MLR), and Brand Team, on content creation.
- Utilizes KPIs to assess the impact of local marketing efforts to improve outcomes in their markets.
- Considers national and local dynamics, in the context of intimate knowledge of national strategies and Senior Director Healthcare Markets (SDHM) needs, to identify market drivers and synthesize commercial insights from a range of sources.
- Leads externally facing activities with national and regional KOLs including interactions at medical conferences, congresses and symposiums
- Builds and maintains relationships with national and regional KOLs.
- Champions cross functional collaborative activity planning within the local market (including Medical, education, sales etc.).
- Supplies national and regional KOLs with approved content and messaging to generate opportunities and adapt approaches to the local market.
- Attends medical conferences, congresses and symposiums to provide support and leadership to ensure successful interactions with KOLs within local markets, fostering long term relationships.
- Partners with Local Markets to optimize strategy through marketing initiatives, and ensure local tactics are in line with national strategy
- Develops and manages relationships with local markets, Medical, Field teams, and Legal and Compliance in developing and driving effective strategies and resource optimization.
- Supports the Senior Director Healthcare Markets (SDHM) budget decisions to drive key business outcomes.
- Works with HQ Marketing to ensure consolidation and evaluation of Local Market field team requests.
- Actively supports HQ Marketing and Local Market team decision-making to prioritize investments in tailored solutions.
- Supports annual brand planning process.
- Supports the development of a robust implementation or pull-through strategy and required collateral to capitalize on local wins with customers, in coordination with Senior Director Healthcare Markets (SDHM), field teams, and Health System Marketing.
- Identifies appropriate thought leaders to provide feedback to inform marketing strategies and tactics, in collaboration with HQ Marketing.
- Partners with Senior Director Healthcare Markets (SDHM) and HQ Marketing to finalize actionable marketing plans, strategies and tactics.
- Ensures alignment and sign-off from Medical, Legal and Regulatory Process (MLR), and Brand Team, on content creation.
- Generate deep insights by leveraging analytics in coordination with cross functional teams to inform national and local strategy and targets and drive action in local markets.
- Considers national and local dynamics, in the context of intimate knowledge of national strategies and Senior Director Healthcare Markets (SDHM) needs, to identify market drivers and synthesize commercial insights from a range of sources.
- Collaborates with Commercial Operations, IT and Business Analytics to generate and synthesize additional insights from a range of perspectives to strengthen marketing plans.
- Leverages insights to identify key marketing opportunities, nationally and locally, to improve the effectiveness of engagements and achieve target business outcomes.
- Identifies appropriate thought leaders to provide feedback to inform marketing strategies and tactics, in collaboration with HQ Marketing.
- Partners with Senior Director Healthcare Markets (SDHM) and HQ Marketing to finalize actionable marketing plans, strategies and tactics.
- Attends medical conferences, congresses and symposiums to provide support and leadership to ensure successful interactions with KOLs within local markets, fostering long term relationships.
- Leads the creation of tailored content in coordination with external vendors and internal EXAS functions to meet deadlines.
- Develops and manages relationships with local markets, Medical, Field teams, and Legal and Compliance in developing and driving effective strategies and resource optimization.
- Leverages insights to identify key marketing opportunities, nationally and locally, to improve the effectiveness of engagements and achieve target business outcomes.
- Collaborates with Commercial Operations, IT and Business Analytics to generate and synthesize additional insights from a range of perspectives to strengthen marketing plans.
- Supports annual brand planning process.
- Champions cross functional collaborative activity planning within the local market (including Medical, education, sales etc.).
- Works with HQ Marketing to ensure consolidation and evaluation of Local Market field team requests.
- Builds and maintains relationships with national and regional KOLs.
- Supplies national and regional KOLs with approved content and messaging to generate opportunities and adapt approaches to the local market.
- Utilizes KPIs to assess the impact of local marketing efforts to improve outcomes in their markets.
- Actively supports HQ Marketing and Local Market team decision-making to prioritize investments in tailored solutions.
- Supports the Senior Director Healthcare Markets (SDHM) budget decisions to drive key business outcomes.
Minimum Qualifications
- No other results from the Motor Vehicle Report (MVR) check that exposes Exact Sciences to what Exact Sciences deems to be an unacceptable level of liability.
- Possession of a valid driver’s license; no suspended, revoked, surrendered, invalid, etc. allowed.
- Ability to learn/maintain in depth product knowledge and understanding.
- Ability to be adaptable and flexible. Swift decision-making skill.
- Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
- Ability to travel 30% of working time away from work location, may include overnight/weekend travel.
- Proficiency in leveraging insights to drive process and marketing tactics.
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Proven leadership experience.
- Ability to meet any requirements set by healthcare facilities for access to those facilities (e.g. vaccination requirements, mask requirements, etc.).
- Effective English communication skills, both written and verbal.
- Bachelor’s degree in Marketing, Business Administration, Science, or field related to job duties.
- No more than two moving violations, events, or accidents within the last 36 months.
- Authorization to work in the United States without sponsorship.
- Strong background in strategy development and implementation.
- No alcohol or drug event in which a vehicle was driven by the candidate or employee, including but not limited to Blood Alcohol Content (BAC) failure, refusal to submit to alcohol or drug test, alcohol related suspension, etc. in the last 36 months.
- 8+ years of experience in marketing, product marketing or related field.
Preferred Qualifications
- People leadership experience.
- 4+ years of regional marketing management experience in a medical field in a customer-centric marketing organization. Knowledge of marketing concepts within strategic planning process preferred.
- Strong strategic acumen and problem solving.
- Ability to operate with autonomy and make decisions within ambiguity.
- Advanced degree.
- Experience monitoring and guiding sales tactics and execution.
Salary Range:
$147,000.00 - $234,000.00The annual base salary shown is a national range for this position on a full-time basis and may differ by hiring location. In addition, this position is bonus eligible, and is eligible to receive company stock upon hire as well as annually. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms, conditions, and eligibility requirements of the applicable plans.
If you need any assistance seeking a job opportunity at Exact Sciences, or if you may require a reasonable accommodation with the application process, please email .
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.
To view the Right to Work, E-Verify Employer, and Pay Transparency notices refer to
this link
. These notices inform you of your rights protected by the Office of Federal Contract Compliance Programs (OFCCP).-
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