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Project Hire Assistant Manager Licensing
Company | Marvel Entertainment |
Address | Celebration, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment Providers |
Expires | 2023-06-22 |
Posted at | 11 months ago |
From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.
- Provide OPA/ASGARD oversight to ensure marketing strategies are reflected in product submissions and ensure licensee product lines reflect Disney quality and brand/property objectives
- Proactively engage internal PR and Social Media teams to drive awareness of key product lines
- Provide all needed product and licensee information to the sales and marketing teams to support retail road shows and presentations
- Assist in defining and driving the North American business strategy for licensee sub- categories for Marvel & Lucasfilm Hardlines products
- Work with Franchise team to provide category/business input to strategic and brand planning
- Partner with sales in assortment / retail planning / sales pitches where relevant
- Liaise with the Internal Retail Teams to define account promotional/marketing plans and ensure licensee participation
- Partner with Global Brand team develop and promote product lines that support DCPI’s critical initiatives
- Inform and guide licensees in the execution of all regional brand marketing initiatives. Integrate licensees within wider brand and marketing plans
- Research & understand competitive landscape. Analyze and understand market trends, consumer trends, retailer and industry needs.
- With Sales team define and plan product development for retailer exclusive products
- Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics
- Complete analysis and help develop presentations in support of brand and category management
- Strong understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
- Strong communication/presentation/influencing skills
- Self-starter, motivated, proactive, dependable, flexible and able to work in a fast-paced environment
- Analytical/strategic problem solver
- 3 + years of related experience
- Teammate with strong interpersonal skills
- Experience or high level of curiosity about the Toys category
- Excellent organizational and project management skills and ability to prioritize multiple tasks/assignments
- Proficient with Microsoft Office applications, especially Excel, Word and PowerPoint;
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