Director Facebook Instagram Tiktok Social Ads Advertizing Customer Acquisitions

Director of Performance Media, Advertising in the Social Media / Paid / SEM - Facebook, Instagram, Meta, TikTok etc, remote job opening based anywhere in the USA time zones for a brilliant rapidly expanding Inc 5000 online direct to consumer, D2C eLearning and sports training, coaching and CPG supplements or accessories company, with mobile AI apps.

Reporting to VP Customer Acquisition Marketing and Performance Media, we need your background and interests to represent most of:

• Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale
• Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn
• Interested in Golf / Sport (you dont need to be a player or good!) from an online D2C / Direct to Consumer Services, in any of eLearning, Training, Coaching, Masterminds, CPGs, Sports Performance / Golf, Health, Wellness, Fitness
• Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs
• Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly
• Identify and build the best end-to-end customer lifecycle journey for customers
• MBA, preferred
• Bachelor’s Degree in Marketing, Business Management or related field
• Prior experience in an eCommerce digital first brand in a fast growth environment and at scale
• Demonstrated experience in direct response and branded campaigns and have driven meaningful results
• Manage a team of 2-3 direct reports
• Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, and reduce churns/skips
• Proficient with GSuite (Google Docs, Sheets), MS Office
• Develop strategies and tactics to improve every customer touchpoint to drive lifetime value and profit
• Deeply understand the customer, their needs, wants, demands, and desires
• Drive strategy and execution of customer retention efforts as the company continues to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Collaborate with brand leads to maintain brand voice and messaging
• Create, execute, and continually optimize a data-informed testing plan
• Ambitious, self-motivated and a top achiever
• Demonstrated experience with A/B testing
• Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
• Excellent communication and interpersonal skills in all mediums and formats

Please apply to learn more and so that our CEO, Jonathan Pearson or Mark Miller can arrange a call to discuss your experience, needs, aspirations and brief you on this client career opportunity. BluZinc Consultancy are the retained, and exclusive Recruiters for this clients job opening.