Product Marketing Manager, Google Ads

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:

• Experience working cross-functionally across Regional/Global teams.
• 4 years of experience in marketing, product marketing, or a similar role.
• Experience with advertising campaign measurement.
• Bachelor's degree or equivalent practical experience.

Preferred qualifications:

• Excellent problem-solving, analysis, and written/verbal communication skills.
• Ability to build relationships with executives, influence product and business decisions, and drive cross-functional alignment on marketing plans.
• Knowledge of digital advertising, including ads ecosystem and current trends.

About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will drive adoption, best practices, and awareness for products and Google Ads business. You will partner with Product and Sales leaders to develop research, content, and programming .
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
Additional Information:
The US base salary range for this full-time position is $105,000-$154,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities

• Discover user insights that influence product roadmap and inform product marketing projects towards achieving our goals.
• Build strategic initiatives to grow app ads business for emerging verticals and align with executive cross-functional leadership on Key Performance Indicators (KPIs).
• Drive customer research, insights, product positioning, proof points, best practices to drive adoption of app campaigns.
• Plan and launch global marketing programs to drive product adoption.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .