Product Manager, Watches And Accessories

MAIN PURPOSE

Based on strong category, market & client knowledge, the Product Manager Watches and Accessories is the referent for those categories, in terms of action planning, business development and product expertise for all stakeholders internally and externally.

In line with the company’s vision and international strategy, the Product Manager will lead category projects at short, medium, and long-term horizon, cross-functionally in coordination with other departments, Boutiques and central teams. This includes building in-depth analysis and understanding of the sales results to drive action plans to boost sales, leading & promoting Watches 360 projects, action plans, and all related activities focusing on key launches and work hand in hand with all stakeholders to ensure strong and on time deliverables.

Key Responsibilities

STRATEGY & ACTION PLANS

• Adapt the International directions to the LAC and Brazil market specifics and clearly identify top business, image and clients’ priorities, in close relationship with the Marketing Director and top management
• Demonstrate excellent knowledge of entire product scope of the categories (watches and accessories – large leather goods, small leather goods and objects)
• Conduct constant market intelligence surveillance, monitoring competition launches, market pricing as well as overall communication, network and sales strategies
• Work analytically to propose improvements to the categories that are empirical and objective. Set annual sales target by collections, budget and LE forecasts in coordination with network
• Generate recommendations destined to enhance impact of local product strategy (pricing strategy, quota management, etc)
• Follow-up along the year on projects and action plans per segment and per main product launch, providing report progress, challenges and outcomes by market
• Maximise new launches sales and visibility: suggest, develop, implement and follow-up 360 action plans

BUSINESS DEVELOPMENT & COMMERCIAL SUPPORT:

Sales Management

• Work closely with Commercial Teams (Retail, external partners & E-commerce teams) and Client teams to attain sales targets.
• Regular and in-depth analysis of sales results, qualitative and quantitative.
• Participation in forecasts on a regular basis working in collaboration with Supply Chain and Commercial Teams.

Product Offer

• Keep developing in-range creations sales & visibility.
• Pilot and communicate on the novelties launch plan and manage the local implementation & maximisation of all new launches, guarantying commercial impact and exposure of the brand.
• Manage product life cycle by conducting regular product ranking analysis and sell out monitor in collaboration with Supply Chain team.

Product Expertise

• Validate LAC and Brazil retail prices in coordination with Central Teams.
• Create and update tools to support the launches or range: Product News, Tariff Books, catalogues or mappings.
• Develop a strong knowledge of the product categories from a technical, storytelling, clients, and commercial point of view.
• Perform Watchmaking and Accessories trainings to Cartier LAC and Brazil newcomers as well as Boutiques and POS staff.

Network support

• Be strongly involved in commercial activations linked to Watches and Accessories: Physical, digital, in all network to achieve image and sales objectives.
• Be the main point of contact on the product categories for all networks.
• Follow up of the internal Watch community: organise/animate regular meetings with key stakeholders and across networks, support them, answer their questions, and provide them with the tools needed.
• Work closely with Supply Chain, Commercial, Visual Merchandising and E-commerce teams to optimise the visibility & define assortments in the network, ensuring an omni-channel client experience.
• Support external partners network with Marketing initiatives, regular boutiques briefings, follow-up on selected urgent/VIP clients’ requests, firm orders, etc.

Communication & External Partners collaboration

• Support the Media & Digital team regarding media plans, media partnerships and digital content creation.
• Oversee all aspects of internal product communication .
• Work closely with the Press & PR team to promote Cartier creations and build the brand awareness such as new collections amplification, shootings product selections, endorsement.
• Collaborate with the Events team to ensure the best client experience on CRM and Communication events.

Watches & Wonders local management

• Coordinate the W&W for Cartier LAC and Brazil: Introducing the latest novelties, developing support documents, participating to VIP clients and external partners appointments.

JOB PROFILE

• Organized, pragmatic, able to manage and build from scratch new projects and to lead cross-functional teams.
• The successful candidate will have the following personal qualities:
• Must be detail oriented and have a passion for thoroughness and accuracy.
• Strong analytical and problem-solving skills, and affinity with numbers.
• Dynamism, organisation, rigour, and management of priorities.
• Pro-active and result oriented behaviour.
• Good communication and interpersonal skills.
• Strong communication skills in English and Spanish required, Portuguese would be a plus.
• Strong product affinity and interest in the world of luxury goods, watchmaking, and leather goods.
• Available to travel Brazil and key countries in LAC.
• Strong previous product management experience and strategic planning (experience in luxury and watch sector would be a plus but not mandatory).
• Full proficiency in MS Excel and PowerPoint, SAP is a plus.
• Client-centric mindset.
• Master's degree from a University/Business School or equivalent with a specialisation in Marketing/Merchandising.