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National Account Manager – Publix & Ahold
Company | OLIPOP PBC |
Address | Oakland, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-23 |
Posted at | 8 months ago |
About Us
- Meet bi-weekly with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs with Publix and Ahold banners.
- Work with distributors including UNFI, who currently service some of the Ahold banners, to ensure new items are set-up for items launching at Hannaford, Giant Landover and Giant Carlisle and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Continually evaluate the route to market and make strategic decisions to move business direct when possible.
- Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level.
- Responsible for all aspects of business related to Publix and all Ahold banners.
- Responsible for reporting directly to our Sr. Director of Sales on a weekly basis with your retailer status and focus. Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives.
- Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we're getting our newest flavors & product lines out to retail as quickly and seamlessly as possible.
- Creating the strategy for all promotional calendars and cost-effective retailer programming for Publix and Ahold banners. Review plans and promotional history to evaluate tradespend/ROI and increase profitability while growing sales.
- Attend tradeshows such as Expo West or Expo East.
- Monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times.
- Gain new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners.
- Clean driver's license, reliable transportation and proof of insurance.
- Enthusiastic and comfortable working in an early-stage company. Ability to think rapidly in a growing and changing environment.
- 5-10 years of experience with a working knowledge of the ins and outs of conventional grocery retailers and the CPG industry.
- Ability to take initiative and work autonomously – you can run with something from beginning to end.
- Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred.
- Must be able to work flexible hours, including evenings and weekends for special events/tradeshows.
- Deeply passionate about OLIPOP, and inspired by what we represent. Has the desire and hunger to make an impact.
- Obsession for understanding customer behavior. Lives, breathes and dreams about how to better reach & understand our consumers.
- Ahold and Publix headquarter level experience is crucial for this role.
- Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
- Works well with ambiguity and asks the right questions to get at the solution.
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