Marketing/Business Development Specialist

At HireIO, we inspire opportunities and create meaningful lives through workforce solutions. As a leading recruitment company, we specialize in candidate sourcing, screening, interviewing, to simplify the hiring process for businesses of all sizes and industries. We believe in the power of diversity and skillful workforces, and we strive to provide personalized services that meet the unique needs of our clients. Our team of experienced professionals is dedicated to building lasting relationships and delivering personalized services that align with our clients' goals.
Job Summary:
As a Marketing and Business Specialist, you will be responsible for driving business growth through strategic marketing initiatives. You will collaborate with various teams to develop and execute marketing strategies that increase brand awareness, generate leads, and drive revenue growth. The ideal candidate will have strong communication skills, be data-driven, and possess a deep understanding of marketing and business development principles.
Key Responsibilities:

• Conduct market research to identify industry trends, customer needs, and opportunities for growth.
• Develop and execute marketing strategies that align with overall business objectives.
• Ability to nurture and foster leads in order to cultivate sustainable long-lasting relationships with prospective clients.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with cross-functional teams to create and implement marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Develop and execute strategies to generate qualified leads that can be converted into profitable signed contracts.
• Build strong community connections through targeted outreach efforts, including in-person events and digital forums.
• Social media knowledge, able to create, promote, and manage content
• Stay up-to-date with emerging trends and technologies in marketing and business development.
• Implement cutting-edge customer relationship management tools, such as Salesforce, to effectively manage, track, and analyze lead and opportunity pipelines, as well as customer interactions.
• Develop and manage marketing budgets, timelines, and deliverables to ensure projects are completed on time and within budget.
• Manage relationships with external partners and vendors to support marketing initiatives.

Requirements

• Ability to work independently and as part of a team.
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience in developing and executing successful marketing strategies that drive business growth.
• Creative thinking and problem-solving skills.
• 2+ years of experience with B2B in various industries including ecommerce, manufacturing and more
• Bilingual Mandarin (Preferred)
• Must be tech-savy and able to utilize AI technology ie. ChatGPT etc.
• Must be located in Silicon Valley or Irvine
• Experience with Salesforce and other CRM tools
• Data-driven mindset with experience in analyzing marketing metrics and data.
• Excellent communication and interpersonal skills.

Benefits

• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Retirement Plan (401k, IRA)
• Hybrid Work Model
• Paid Time Off (Vacation, Sick & Public Holidays)
• Free Food & Snacks