Marketing Specialist (Healthcare) Jobs

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
Be part of the team that’s poised to transform the fight against cancer. Backed by the strength of a Fortune 8 company, our entrepreneurial organization develops technologies and educational programs used by the oncology community to deliver evidence-based, personalized care, as well as insights used by biopharma companies to accelerate drug development and support the entire treatment journey. Our work powers informed decision-making at every pivotal moment in oncology – from the treatment options presented to patients, to the operational considerations for oncology practices, to the design of clinical trials, to the commercial launch plans for new therapies. We are looking for a self-motivated, capable, enthusiastic, and dependable person to join our growing team in this collaborative and results-oriented position that is focused on helping to execute our marketing strategies to support the growth of Ontada.
Key Responsibilities
Brand Development

• Create and implement brand launch plan to internal and external stakeholders
• Develop marketing and sales assets with crisp compelling content that will educate prospects and customers on our products and services
• Support development of value proposition, messaging, and brand standards for the new Ontada Learn brand
• Develop plan for key metrics monitoring and reporting brand health

Customer Engagement & Insights

• Utilize data to perform analysis of customer- and practice-level engagement; Uncover customer insights and market intelligence that can be translated into actionable recommendations
• Continuously look for ways to drive engagement and build franchise growth
• Collaborate with cross-functional stakeholders to plan and execute provider-focused marketing campaigns and events to make each project a success
• Build and optimize engagement plans to drive an increase in program attendance and portfolio penetration
• Prepare creative briefs and collaborate with creative shared services team to execute marketing plans and create marketing assets
• Identify customer segments based on to-be-defined attributes

Go-to-Market

• Develop key launch preparation workstreams and tactics inclusive of messaging, materials, sales training, channel strategy and KPIs
• Adhere to all Ontada’s principles, policies, and procedures as well as HIPAA and other laws and regulations regarding privacy and other healthcare related matters.
• Stay up-to-date on industry trends and best practices and apply this knowledge to improve all marketing efforts
• Partner with franchise colleagues and analysts to continuously monitor and report key metrics
• Work collaboratively with regulatory and legal to ensure campaigns and marketing materials are effective, compliant, and timely

Sales Enablement

• Ensure sales team has the most up-to-date marketing materials
• Partner with sales team on priorities, key programs, and messages
• Develop sales aids (as needed)

Minimum Requirements

• 1+ years of digital marketing experience required
• Experience within oncology preferred
• 4+ years of pharmaceutical marketing, communications or product marketing experience required
• Must have basic understanding of pharma regulatory requirements

Specialized Knowledge / Skills

• Strong storyteller who enjoys captivating audiences with compelling narratives
• Excellent cross-functional team, project and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
• An eye for excellent visual design – this role is not a graphic designer, but should know what good digital and print marketing assets look like
• Strong written and verbal communication skills
• Embraces an entrepreneurial mindset featuring a willingness to explore bold new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required
• Ability to write/edit persuasively, clearly, and succinctly
• Ability to multi-task, manage changing priorities and meet aggressive deadlines in a fast-paced marketing environment

Education/Training

• MBA in marketing or related business field a plus
• Bachelor's degree in communications, marketing, life sciences, business or related field

At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That’s why we have a Total Rewards package that includes comprehensive benefits to support physical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, please click here.
As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.
Our Base Pay Range for this position
$88,400 - $147,300
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]. Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
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