Marketing Project Specialist - Healthcare

Description

Position at BayMark Health Services

Marketing Project Specialist

The Marketing Project Specialist will provide support for special projects as assigned. Must be comfortable wearing many hats with extraordinary attention to detail, excellent writing skills, a good sense of humor and ability to work well within a fast-paced environment.

Additionally, this individual will serve as liaison to the Development and Operations team as representative for the marketing and business development department for all acquisition projects and new clinic launches.

Essential Duties & Responsibilities

• Manages other projects as assigned.
• Serves as Marketing Project liaison in M & A team meetings and partners with Development as well as Operations departments to analyze the marketing/business development program for each acquisition or denovo project.
• Develops, prepares and coordinates the due diligence report for marketing and business development for the designated projects in conjunction with Senior Vice President, Marketing and Business Development.
• Create and/or edit internal communications for marketing intranet site
• Develop and maintain strong working relationships across regional teams and disciplines in alignment with the company’s values and principles.
• Coordinates rebranding projects and signage updates
• Analyzes the competitor landscape within the targeted service area for each development project to identify opportunities and concerns.
• Responsible for overseeing the project management platform
• Reviews and assesses all paid advertising/media activities for the designated projects and analyzes respective ROI
• Manage the annual Patient Satisfaction Survey Program for select service lines
• Develop and draft content for any required marketing materials, advertising concepts, campaign materials and press releases/articles as assigned.
• Prepares the marketing starter kit for new clinic launch projects including onboarding packet, pre-opening promotion, referral development planning and assistance to operations team with open house planning as well as other elements to assure a successful clinic opening and integration.

Qualifications

• Ability to multi-task and handle large volume of detail work accurately and efficiently while meeting deadlines.
• Strong oral and written communication skills are required; comfortable speaking in front of large groups as needed.
• Must be a self-starter, creative, proactive and organized with strong interpersonal and communication skills.
• Satisfactory drug screen results
• Ability to work independently, manage time effectively without close supervision.
• Bachelor’s degree with 3- 5+ years successful, relevant work experience, preferably in healthcare marketing
• Knowledge of SEO/SEM, social media strategies, PPC and overall digital marketing is a plus.
• Strong sense of teamwork and collaboration is critical.
• Adaptability in a challenging and dynamic environment.
• Satisfactory references from employers and/or professional peers
• Demonstrated excellence in copywriting, editing, and proofreading.
• Compliance with accepted professional standards and practices.
• Satisfactory criminal background check
• Proficient computer skills in Microsoft Office Suite, Adobe Creative Suite and Canva with the willingness to learn new programs as required.

Benefits

• Competitive salary
• Comprehensive benefits package including medical, dental, vision and 401(K)
• Satisfying and rewarding work striving to overcome the opioid epidemic
• Generous paid time off accrual
• Excellent growth and development opportunities

Here Is What You Can Expect From Us

BayMark Health Services specializes in the treatment of opioid addiction. BayMark Health Services provides medication-assisted treatment services in a variety of modalities and settings through our divisions: BAART Community HealthCare, Health Care Resource Centers and MedMark Services, Inc. BayMark Health Services, also provides traditional primary health care services, as well as integrated primary care, in select locations.

BayMark Health Services is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran’s status or any other classification protected by State/Federal laws.