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Marketing Specialist (Healthcare) Jobs
Company | McKesson |
Address | Girlstown USA, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-07-21 |
Posted at | 10 months ago |
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
- Develop plan for key metrics monitoring and reporting brand health
- Create and implement brand launch plan to internal and external stakeholders
- Develop marketing and sales assets with crisp compelling content that will educate prospects and customers on our products and services
- Support development of value proposition, messaging, and brand standards for the new Ontada Learn brand
- Build and optimize engagement plans to drive an increase in program attendance and portfolio penetration
- Continuously look for ways to drive engagement and build franchise growth
- Prepare creative briefs and collaborate with creative shared services team to execute marketing plans and create marketing assets
- Identify customer segments based on to-be-defined attributes
- Collaborate with cross-functional stakeholders to plan and execute provider-focused marketing campaigns and events to make each project a success
- Utilize data to perform analysis of customer- and practice-level engagement; Uncover customer insights and market intelligence that can be translated into actionable recommendations
- Partner with franchise colleagues and analysts to continuously monitor and report key metrics
- Stay up-to-date on industry trends and best practices and apply this knowledge to improve all marketing efforts
- Adhere to all Ontada’s principles, policies, and procedures as well as HIPAA and other laws and regulations regarding privacy and other healthcare related matters.
- Work collaboratively with regulatory and legal to ensure campaigns and marketing materials are effective, compliant, and timely
- Develop key launch preparation workstreams and tactics inclusive of messaging, materials, sales training, channel strategy and KPIs
- Develop sales aids (as needed)
- Ensure sales team has the most up-to-date marketing materials
- Partner with sales team on priorities, key programs, and messages
- 3+ years of marketing, communications or product marketing experience required
- 1+ years of digital marketing experience required
- Experience within healthcare required (Oncology preferred)
- Ability to write/edit persuasively, clearly, and succinctly
- Ability to multi-task, manage changing priorities and meet aggressive deadlines in a fast-paced marketing environment
- Excellent cross-functional team, project and organizational leadership skills with the proven ability to interact with and influence across all levels and functions
- Strong storyteller who enjoys captivating audiences with compelling narratives
- Strong written and verbal communication skills
- An eye for excellent visual design – this role is not a graphic designer, but should know what good digital and print marketing assets look like
- Embraces an entrepreneurial mindset featuring a willingness to explore bold new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required
- MBA in marketing or related business field a plus
- Bachelor's degree in communications, marketing, life sciences, business or related field
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