Marketing & Pr Coordinator/Associate

Job Summary

This person will be a key member of the marketing and communications team, supporting the planning and execution of all 360 brand marketing campaigns and activations. This role reports directly to the Snr Director of Marketing and Communications and works closely with the merchandising/ creative and ecommerce team to help position the brand and implement revenue-generating marketing initiatives.

Essential Functions

· Manage weekly marketing reports by:

· Monitor social media channels and respond to customer inquiries and comments in a timely manner.

· Monitoring all press placements and features.

· Support all brand and store marketing initiatives & campaigns

· Sample closet management for PR related loans and send outs.

· Draft all media alerts and press releases for global press

· Own and update the global marketing/PR calendar to share with cross functional teams.

· Contribute to social media efforts, editorial calendar, and content to grow the company’s reach and engagement, including but not limited to Instagram, Facebook, TikTok, Pinterest and LinkedIn.

· Assist with creating and curating engaging content for social media, such as graphics, videos, and posts.

· Monitor social media channels and respond to customer inquiries and comments in a timely manner.

· Liaise with agencies/external partners, digital agencies, media partners to ensure all initiatives are executed.

· Contribute to digital/CRM campaigns brainstorming with the marketing team, and support execution as necessary.

· Manage the content library and share assets with teams and partners

· Coordinate photoshoots

· Ability to work in the New York office 3-4 days per week.

· Support team department as needed in all aspects of the business. Responsibilities include, but not limited to the above

Required Skills & Qualifications

· Bachelor’s college degree in marketing, business, communications, or related field.

· 1-2 years experience in agency or in house.

· Detail-oriented, highly organized, and a great multitasker.

· Proficient in all Microsoft applications, including Excel, Word, Powerpoint and Outlook.

· Intermediate skill set using Adobe Creative Suite.

· Able to work in a team-based environment and thrive on collaboration.

· Mandarin a plus.

· Excellent work ethic , entrepreneurial, independent, and self-directed person with hunger to grow; ability to work in a fast-past environment is essential

Benefits:

Commuter Benefits

401K match

Health Insurance (vision and dental)

About the brand:

Diane von Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its provocativeness. Renowned for its iconic wrap dress and signature prints, DVF has established itself as a leader of creativity in the fashion industry. The DVF brand gives every woman the tools to be the woman she wants to be. Our clothes are fresh, modern, functional and practical. We offer effortless on-the-go clothing with exciting design, imaginative, and original prints and colors, and beautifully crafted products at affordable prices. We always put the woman before fashion.