Marketing Communications Manager - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As a member of the Optum Financial Marketing team, the Marketing Communications Manager is responsible for creating consumer centric, data-driven, omnichannel communications to engage customers in Optum Financial Health Benefit Account initiatives. You’ll partner closely with Product, Operations, Account Management, Technology and Creative teams to produce internal and external communications tailored by audience and product solutions.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Ensure application of internal and external communications standards established for the business (e.g., branding standards/guidelines, internal style guides, naming conventions, CAN-SPAM laws, legal review, AP style guides, communications industry standards, health literacy.)
• Lead incident response communications to articulate issues to impacted consumers and keep internal stakeholders informed
• Develop, coordinate, and execute communication strategies through high impact messages, data-informed segmentation, and multi-modal formats (email, web, digital, mobile, print, social, etc.). Support and engage current and new Optum Financial account holders and clients
• Develop the necessary metrics to evaluate effectiveness of communication plans; monitors results and modifies strategy accordingly. Report out to senior leadershi
• Partner closely with health benefit account operations to develop content on operational processes, to enable consumers to self-serve and mitigate volume to the Call Center
• Build collaborative partnerships with internal stakeholders in all functional areas of the company
• Leverage a suite of marketing operations tools to enable end-to-end communications functions
• Drive initiatives to modernize communications, including rewriting, simplification, automation and more
• Translate technical business requirements into impactful, consumer-friendly external communications, to drive engagement and adoption
• Educate and guide customers through product launches, platform migrations and user experience changes with effective communications

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years communications development, consumer product management and/or marketing work experience, including demonstrated execution of omnichannel communications/campaigns
• 5+ years communications/marketing experience within a matrixed organization, with demonstrated ability to work on cross-functional projects, prioritize competing deadlines and work through change.
• Bachelor's degree or four years of relevant marketing/communications experience
• B2B2C or B2C communications experience
• Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint, SharePoint and Teams

Preferred Qualifications:

• Knowledge of health benefit accounts
• MBA
• Writing samples may be requested
• Transactional, informational &/or promotional writing expertise
• Proficiency in proofreading/editing
• Experience in a highly regulated industry, incorporating regulations, industry standards and legal guidelines into project work
• Experience in health care &/or financial industry
• Experience with Salesforce CRM, Workfront, Eloqua, or similar sales and marketing workflow management solutions

Careers with Optum . Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.