Marketing Manager - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This position reports to the Marketing Director and plays a key role on the Optum Rx Growth and Retention Marketing team supporting B2B marketing initiatives for a key strategic partner business segment.

This role focuses on helping grow the business segment through market positioning, various client communications, co-op marketing and other go-to-market strategies. This includes presentations, websites, digital campaigns, and lead-generating/awareness campaigns.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Manage custom microsite and thought leadership landing pages keeping content current and relevant and reporting on usage and analytics
• Partner internally to identify opportunities to initiate influencer marketing (case studies, testimonials, success stories, etc.)
• Manages multiple versions of materials and brands, co-branding and client-specific messaging
• Collaborate and partner with Sales, Product and Client Management in determining presentation strategy or collateral needs, then coordinate and execute the development, design, review/approval and completion of all materials
• Collaborate and execute on new sales tools such as videos, interactive guides, and lead generation campaigns
• Maintain a deep understanding of the Optum Rx business and product solutions in support of the segment, and apply this knowledge to develop product positioning, marketing content and sales materials
• Develop, manage, and maintain relationships with internal and external stakeholders and participate in client status meetings to keep them informed about campaign plans, results, and status of key initiatives
• Execute event strategy and support for key events including exhibit presence and speaker pitches
• Demonstrate the ability to distill complex ideas into easy-to-digest messages and designs
• Ability to be flexible and work independently
• Demonstrate strong project management skills to manage multiple deliverables against tight timelines, and be comfortable wearing multiple hats on a small, nimble Marketing team
• Planning and development of custom B2B marketing campaigns and external client communications including review/approval process and reporting

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of healthcare marketing experience
• Intermediate to advanced level of experience creating MS Power Point Presentations
• Proven ability to influence cross-functional teams without formal authority
• Undergraduate degree in marketing, advertising, or communications
• 7+ years of experience in marketing, sales/client management support
• Proven effectiveness to deliver results on multiple initiatives while working in a matrixed organization
• Proficiency in the MS office suite of Products (PowerPoint, Excel, Word)
• Proven exceptional organizational skills with ability to execute on multiple projects and effectively establish priorities
• Experience executing successful digital campaigns (email, web or content marketing)
• 2+ years direct client-facing responsibilities
• Ability to be proactive, and move from strategy to execution and back again

Preferred Qualifications:

• Proven creative mindset and formatting skills in PowerPoint
• Pharmacy benefit management (PBM) experience
• Event planning and sponsorship experience

Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.