Senior Manager, Field Marketing (Remote Opportunity)

Organization- Hyatt Corporate Office, Chicago

Summary

The Opportunity

Hyatt seeks a dynamic Senior Field Marketing Manager to join a team that loves being the connection between corporate marketing strategy and hotel execution. In this role, you will collaborate closely with multiple teams – such as Sales, Operations, Digital, and Brand – on a shared goal: to drive hotel revenue. You will be part of a team that is passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match
• Flexible work schedule and location
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

Our Commitment to Diversity, Equity, and Inclusion

Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.

Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.

Who You Are

As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

Senior Manager, Field Marketing role (chain) is responsible for guiding local marketing strategy for all non-participating FM program hotels in the Americas.The primary mission of the Senior Manager is to develop/implement turnkey marketing solutions with an emphasis on developing scalable efficiencies to manage the needs of all hotels not enrolled in the FM Program.This includes but is not limited to managing communication with hotels, being the primary liaison for the Digital Team, leading digital/marketing educational series as well as ongoing updates to the Field Marketing Team, and developing a framework for training and onboarding materials used both for the program and non-program hotels.The senior manager will also consult with regional CS and operations leaders on digital marketing strategy to drive revenue and business performance.

Additionally, the Senior Manager will provide marketing expertise that addresses individual hotel business objectives and solves business needs. Providing support to review performance results, help identify revenue opportunities as well as work to solve revenue challenges proactively and reactively with colleagues in the Commercial Services organization and Operations is key to being successful in this role.

The Senior Manager will also lead relationships with all approved agency partners, with responsibilities including, but not limited to annual pricing negotiations, leading all Quarterly Business Reviews, developing KPI methodology for agency accountability, and communicating and managing all aspects of vendor relationships.The senior manager will also collaborate with the global digital team on all agency relations and performance updates, as well as tracking and measurement updates and requirements.

Additional responsibilities include:

• Develops and presents key training and education series for corporate and field audiences.
• Collaborates with digital teams on the communication of corporate initiatives to the field to ensure maximum participation and compliance.
• Acts as the first responder to non-FM program hotel regional leaders, owners, and operator questions/concerns about corporate strategy, campaigns, and digital and brand performance.
• Provides regular reporting and insights on key performance metrics for all stakeholders.
• Oversees Hyatt-preferred local digital marketing agencies, managing all relationship aspects including QBRs, pricing/packaging, and customer satisfaction.
• Ability to travel up to 30%

Qualifications

Experience Required:

• Integrated marketing experience with an understanding of the role digital media plays in an overall marketing mix and plan.Comfortable navigating analytics across media types including digital.
• Experience working closely in developing integrated plans with cross-functional counterparts.
• Experience running digital campaigns (understands the fundamentals of Search, Paid Meta, and SEO content optimization strategies) and some sales/business development/consulting experience preferred as well.
• 8+ years of marketing experience for a global brand.Hotel/hospitality industry preferred.
• Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming).

Experience Preferred:

• Outstanding project management, time management, and problem-solving skills.
• Experience working in a team-oriented, collaborative environment.
• Events/meeting planning experience.
• Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure.
• Hotel/hospitality industry experience.

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.