Performance Marketing Associate Principal

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As a Performance Marketing Associate Principal at Via, you'll play a direct role in building, scaling, and optimizing the company’s digital advertising processes. As a member of the demand generation marketing team, you’ll build measurable ad campaigns that drive prospects through the sales funnel while measuring the ROI and impact of each channel against overall budgets and aggressive sales goals. This position offers the opportunity to play a key role in generating business for Via, and contributing to our company’s leadership in TransitTech.

What You'll Do:

• Track budget and weekly pacing to ensure campaigns are delivering results, yet staying tightly within budgetary constraints.
• Work closely with Via’s content team to develop and promote our best, most interesting marketing materials while also guiding them on SEO technical improvements.
• Measure ROI and understand how conversions flow through Pardot and Salesforce and ultimately lead to opportunities and overall influence.
• Collaborate with the business development team to deliver new prospects from ad campaigns that lead to successful meetings and new opportunities.
• Build, manage, optimize, and measure efficacy of digital advertising campaigns on channels like Google Ads, LinkedIn Ads, Meta Ad Manager, and more.
• Get creative: Collaborate with Via’s design team on ways to quickly streamline ad creative to A/B test all visual assets at a rapid pace.

Who You Are:

• An understanding of SEO best practices is a plus, but not required.
• Highly detail-oriented, with strong project management and organizational skills. You can multitask under pressure to meet deadlines.
• Minimum of 2-4 years of experience in Digital Media, with a focus on managing Paid Search and Paid Social.
• Highly skilled in analyzing, interpreting, and summarizing data across multiple platforms and objectives, tying performance back to measurable goals.
• Business-level proficiency in another language (i.e. French, German) is a plus, but not required.
• Collaborative and communicative, with a strong ability to work seamlessly across business teams, creative teams, geographies, and languages.
• A self starter with eagerness to take initiative and be creative.

Compensation and Benefits:

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
• Salary Range: $85,000 - $110,000 per year