Manager, International Marketing, Asia (Drunk Elephant)

Job Summary
Supports the growth of Drunk Elephant in Asia, ensuring markets uphold the brand philosophy and follow brand guidelines. Partners with regional and local market teams to reinforce the global brand image and positioning, maintain strong brand equity and deliver outstanding business results. Reports into the Director, International Marketing.
Primary Duties & Responsibilities

• Partner with regions to conduct annual pricing review, respecting pricing guidelines established by Global
• Suggest pricing for new launches, following pricing structure and guidelines established by Global Marketing
• Reviews and submits creative briefs and manages asset delivery
• Work with markets on CRM and social media initiatives
• Provide guidance and approve regional and local market calendars and 360 marketing plans
• Partner with local markets to develop and refine the consumer experience in open sell and department store environments
• Align with regions on paid media investments and partner with Global teams to approve media plans for each market
• Leverage regional activations across multiple markets
• Ensure retailer PDPs are regularly updated with all assets
• Devise ways to improve key metrics
• Liaise with regional and local market teams to identify any local needs and align with global marketing
• Owns the pricing process with respective markets:
• Collaborate with market and visual merchandising teams to brief visual merchandising updates, new door openings, and events
• Work with Global digital team and regional teams to identify opportunities to increase weight of digital in all markets – through retailer.com and pure players
• Review new product forecasts and provide guidance for sampling
• Push to secure extra visibility on sites for key moments

Qualifications & Competencies

• Knowledge of competitive marketplace, digital, and in-store environment
• Flexibility to take morning & evening calls to align with Asia business hours
• Software expertise in MS Excel, PowerPoint, Word
• Ability to work independently and utilize sound judgment
• College degree, 5+ years’ experience in marketing
• Ability to balance analytics with creativity, while being strategic
• Strong leadership ability and experience in working with different cultures - dynamic, flexible, collaborative, with a positive attitude
• Strong oral, written, communication and presentation skills
• Attention to detail, a strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback
• Experience in working with Asia markets preferred
• A passionate, energetic team-oriented individual with strong interpersonal skills

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Salary
$93,480 - $128,535/ year
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