Manager, Customer Strategy Jobs

Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about.

We are looking for a Manager, Customer Strategy who will be an outstanding addition to the Bally Sports marketing organization. Reporting to the Senior Director, Customer Strategy, this candidate will supervise the execution, testing, and derive insights for all ad-hoc and automated email, push and in-app marketing communications across the Bally Sports footprint. You will work cross-functionally with brand, growth, product, research, creative, MarTech, legal and partner teams. This role is a great opportunity for someone who enjoys using data to fuel creativity to ultimately bring unique customer communications and experiences to life.

What you’ll do

• Conduct A/B testing to understand customer behavior and garner deeper insights.
• Manage and evolve the overall email, push, and in-app marketing strategy to ensure alignment with Bally Sports’ business objectives, goals, and priorities.
• Conduct competitor research around automated CRM programs and personalized marketing to stay current on industry trends and practices and make recommendations to improve the business.
• Accountable for tracking and measuring KPIs that ladder up to business goals, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations within email, push, and in-app programs and share insights and recommendations.
• Expand and optimize personalization and segmentation strategies across all email, push, and in app touchpoints to increase engagement, revenue, and efficiency.
• Responsible for campaign set up, building segments, journeys, logic while working directly with external vendors on execution, deployment, and performance analysis.

What to bring

• Demonstrated success in executing lifecycle marketing strategies for a prominent DTC brand/ SVOD platform preferred.
• Strong analytical and problem-solving skills
• Strong team focus with outstanding organizational and resource management skills, as well as an exceptional attention to detail.
• Passionate and excited about the work while realizing work isn't life. Have fun, be cool, work hard.
• Experience working with CRM and push notification systems.
• Brings curiosity, dedication, and an overall center of excellence for the work that you oversee.
• Approximately 4-6 years of prior experience in a CRM related role

#Ballys

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $120,000 to $135,000 and this position is eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. Please note that the compensation information provided is a good faith estimate for Colorado and New York City based hires only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules as well as the NYC Salary Transparency Laws. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

Diamond Sports Group, L.L.C, an independently managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.

About us:

Diamond Sports Group LLC, an independently managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.