Manager, Brand Jobs

The Communications division leads the development and execution of integrated communications and marketing strategies to further the mission of the National Geographic Society (NGS) and advance its position as one of the world's most trusted non-profit organizations and global brands. Driven by the Society's vision to be more globally known for its impactful Explorer-led mission programs, the Division's creative and strategic minds develop strategic communications, marketing campaigns, creative, content, and media to promote the Society's strategic plan and key priorities. The Division comprises five departments: Engagement and Marketing, Brand and Creative, Strategic Communications, Executive Communications, and Content and Editorial.
The Brand and Creative department is a dynamic and growing team within the Communications division at NGS. The department oversees brand strategy, brand management, and creative, with the aim of expressing the brand through myriad formats and channels and zealously protecting the reputation of National Geographic. They also play a key role in working with corporate partners and vetting new strategic alliances to ensure they reflect National Geographic values. The team’s collective work with internal and external teams compel audiences into action through captivating content, print, and in-person experiences.
Reporting to the Director, Brand, the Manager, Brand is a key member of the Brand and Creative team assisting in the development, execution, and monitoring of NGS’s brand strategy. The incumbent is a creative and analytical leader who will work to maintain and uphold the NGS brand image through the implementation of brand activations. They will work closely with members of the Brand and Creative team, craft compelling brand communications, and promote National Geographic brand positioning and pillars. They will also work across the Communications division and the entire Society to bolster brand awareness, reputation, and affinity.
The Manager, Brand will be responsible for helping move projects from idea to implementation. This includes creating and delivering brand education activities, planning and coordinating brand activations, as well as monitoring and reporting on project and campaign success.

• Serve as strategic advisor and thought partner to VP, Brand and Creative on brand activations and opportunities. (5%)
• Lead strategic alignment with other Communications division departments and cross-functional teams to identify, plan, develop, and deliver cohesive, brand reinforcing assets for all brand opportunities to include creative brief development and management to meet defined goals. (25%)
• Drive the development and execution of assigned brand communications (brand copy, brand creative, brand activations) aligned to NGS brand standards and in support of NG Next goals. (25%)
• Oversee National Geographic brand management to support brand education activities focused on NGS staff and partners, ensuring compliance with brand standards and linking brand strategy to audience touchpoints. (25%)
• Prioritize creative projects and make sure they are completed on time with the help of Creative Production Manager and Research Manager. (20%)

• Creativity, flexibility and passion for managing a wide range of brand promotion and marketing needs, requests, and opportunities.
• Experience in brand management or brand marketing.
• Must be detail oriented, critical thinker, and problem solver.
• Experience with product/project/budget management.
• Advanced knowledge of Office and Google suite of products.
• Knowledge of creative processes and experience working collaboratively with in house and agency creative teams, and cross-divisional and cross-functional teams.
• Ability to handle sensitive information confidentially and exercise good professional judgment.
• Excellent verbal and written communications skills.

Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if they prefer.