Manager, Advanced Analytics-Market Insights

Job Title: Manager, Advanced Analytics – Market Insights Team
Department: Corporate Digital Marketing Office
Location: New York, NY
Reports into: AVP, Advanced Analytics – Market Insights Team
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and
responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business.
What You Will Do
The manager of measurement and analytics will be someone who is passionate about research and analytics. This candidate will be responsible for collaborating with the brands, agencies, and vendors to craft the various learning agendas and to find solutions for measuring the impact of media on business objectives. This position requires an individual to think strategically and to problem solve while paying meticulous attention to detail. The candidate must be someone who loves data, shows curiosity about the “why” and is eager to learn. The role will report into the Market Insights AVP leading the Advanced Analytics Team and will work closely with media and brand/marketing colleagues across divisions and groups.

• Collaborate with company’s media AOR and their advanced analytics team
• Seek out key decision makers, challenge the status quo and consult decisions. Foster and cultivate vendor relationships.
• Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace.
• Regularly provide feedback on data quality to data owners and find innovative ways to ease data collection process
• Develop roadmaps to help expand the measurement capabilities for the group
• Act as a liaison between the analytics team and the internal brand, activation and operational areas (including demand planning) and global teams.
• Bring an “outside-in perspective” to analytic development; explore, identify, and assess external best practices, and translate them to the relevant applications internally.
• Constantly look for ways to improve the usage of L’Oreal’s existing data and analytics infrastructure.
• Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for brand business.
• Establish and maintain excellent working relationship with key functional areas
• Use automation and technology to increase efficiency and to provide the infrastructure to scale.
• Maintain collaboration with third party measurement partners (e.g. Nielsen, NCS, Ekimetrics, Kantar Millward Brown, etc.)
• Collaborate cross-functionally to innovate and develop scalable solutions across industry challenges.
• Advise leadership and brand teams on methodologies for marketing and media analytics, measurement, and attribution. Help teams navigate industry standards and alternatives.

What We Are Looking For

• BA/BS in Statistics, Mathematics, Economics, etc.
• CPG experience a plus
• Either media execution experience or marketing measurement experience required.
• Brand, retailer, research vendor, or digital agency experience a plus
• 3-5 years relevant industry experience

What’s In It For You

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Access to Mental Health & Wellness Programs
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Salary Range: $ 98,200 -$137,500
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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