Lifecycle Email Marketing Manager

#TeamNextdoor
Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.
Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 350,000 neighborhoods across 11 countries.
Meet Your Future Neighbors
The Growth Marketing team is responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our neighbors and customers about what’s possible. We feel responsibility for the neighbor and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective, because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real life connections. As a member of the marketing team, you can help drive that reality.
At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment experience, providing a flexible experience for our valued employees.
The Impact You’ll Make
The Growth marketing team is looking for an experienced email marketer reporting to the Senior Lifecycle Marketing Manager. In this role, you’ll help build out the business solutions lifecycle function as our product grows and evolves. You will be responsible for driving performance and the execution of programs that convert, retain, grow and deepen engagement. You will work cross-functionally with Product, Revenue, International, and peers in Marketing to help build our fast-growing business.
We are a strategic but lean team and you should be willing to roll up your sleeves. You should be excited to bring your experience and expertise.
Your Responsibilities Will Include

• Follow competitive marketplace and email trends
• Execute email marketing strategies in support of company OKRs
• Work with data science to gather cross channel (email, social, paid media) audience insights, incorporate into segmentation based on learnings
• Collaborate with the Marketing Technology team to maintain the integrity of the subscriber database
• Understand the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc. Monitor and recommend tactics to improve delivery
• Manage the email production process from start to finish, including audience segmentation, creative development, campaign set up and journey mapping, HTML coding, QA, approval, deployment, and performance monitoring
• Launch triggered communications in support of the customer journey, including journey development and event mapping
• Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
• Be up to date on email best practices and work to ensure they are being followed
• Manage the workflow from cross functional stakeholders to internal team work streams, proactively manage the production schedule, communicate updates, and collect necessary approvals
• Execute A/B and multivariate testing based on key hypotheses that continuously improve performance and drive channel growth
• Build in-person relationships with team members and contribute to the KIND culture that Nextdoor values
• Maintain creative asset documentation and best practices
• Track campaign defined KPIs, analyze, interpret, and develop results reports, and identify ways to improve performance

What You’ll Bring To The Team

• Ability to translate analytic data into strategic recommendations
• Meticulous attention to detail and accuracy
• Self-motivated and energetic mindset with the ability to multi-task, work independently, and learn technical information quickly
• Strong written and verbal communication skills
• SQL knowledge and the ability to edit SQL queries
• Ability to prioritize projects and handle multiple tasks efficiently
• HTML and CSS knowledge for email development
• 3-5 years of experience managing high volume email programs
• Curiosity and desire to make things better, faster, and stronger

Bonus Points

• Experience with consumer communications platforms
• Experience working in email marketing platforms (Iterable)
• Experience using Google Analytics, Litmus, Qlik and SQL
• Experience with B2B email campaign management
• An understanding of design tools (Adobe Photoshop and/or Figma)

Rewards
Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.
The starting salary for this role is expected to range from 100,000 to $160,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.
We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.
Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.
We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.
At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.
For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.