Lead, Client Analytics/Strategy

Lead, Client Analytics Strategy

Full time Schedule

$87,840-$146,400Annually*

To view additional benefits information for this role, please visit https://bit.ly/3Sy3fOs

* based on job, location, and schedule.

JOB DESCRIPTION

About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.

Macy’s Media Network connects brands to consumers through data-driven marketing solutions. With more than 40M active customers annually, more than 500 stores, and one of the largest e-commerce plat-forms in the US, Macy’s is uniquely positioned to become a premier destination for fashion brands seeking to reach relevant audiences with personalized content. We are looking for experienced sales and marketing professionals to drive the innovation of this new retail media business for Macy’s. Join us and help shape the future of an iconic brand.

Job Overview:

Macy’s Media Network is seeking a Lead, Client Analytics Strategy dedicated to assigned Macy’s key accounts to present end of campaign reports in addition to QBRs, including deep dive analyses across media channels and tactics, plus ad-hocs. Story telling is a must, clearly communicating what worked, areas of opportunity, and recommendations.

Essential Functions:

• Responsible for end of campaign ROAS reports - it be important to QA for accuracy; a critical component of these reports are the learnings, insights, and strategic recommendations.
• As needed, there will also be QBRs and Year in Reviews, as well as Ad-hoc reports.
• On a weekly basis, responsible in reporting on and presenting (as needed), performance / engagement reports across multiple channels, including Onsite Display, Offsite Display/Video, Social, and Sponsored Products.
• Take the lead in running weekly/bi-weekly/monthly meetings with clients to discuss campaign performance insights and potential strategies/optimizations.
• Discussions with the Operations team to ensure alignment on insights and recommendations and relay trends observed across accounts / categories.

Qualifications and Competencies:

• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Ability to translate data points into easily digestible presentations, insights and recommendations.
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to work a flexible schedule based on department and Company needs.
• Ability to prioritize a high volume of projects and tasks.
• Strong “story telling” desire behind advertising results and audience behavior.
• At least 4 years of experience in retail media analytics, understanding the intricacies of Onsite Display, Offsite Display, Offsite Video, Social, Sponsored products and closed loop reporting, measurement and analytics.
• Intermediate to Advanced Microsoft Excel and PowerPoint experience.
• Experience in the following tools: Google Ads Manager, Facebook, MediaMath, Google DCM, Google Campaign Manager, Google Analytics, Adobe Analytics, Tableau.
• Ability to think creatively, strategically and technically.
• Experience with different analytics tools and ad serving platforms to measure campaign performance.
• Highly accurate and will QA all data.
• BS/MS preferably in statistics, mathematics, economics, or business/marketing related fields.

CORP00

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.