Head Of Growth & User Acquisition (Contract With Serious Potential For Permanent)

Malakye’s mission is to be the professional network for creative, lifestyle-driven industries and we’re looking for a Growth Marketing Expert to help us achieve our goals at scale.

If you have experience in successfully targeting very specific types of people / professionals in specific cities / regions and bringing them all the way through the funnel to being active on a digital platform, we want to talk with you. That expertise and our unique market position is a combo that will produce success and growth.

Your past or current job title might be: Chief Revenue Officer, Head of Growth, VP of Product & Marketing, Director of User Acquisition, and so on.

If you’ve “been there and done that” for a similar type of business to Malakye, we definitely want to talk with you.

About The Role

In this role, you’re in charge of creating a blueprint that will turn Malakye into a global talent highway that helps millions of people in our target industries find and connect with each other. There’s a long way to go between today and having millions of people here. The foundation is set, the platform is in place and will handle scale, and we need you to fill it. Does that sound like you?

These responsibilities should sound familiar to you:

• Develop a pipeline for experimentation across marketing channels, audience targeting, creative, and messaging, and execute statistically valid tests to validate your hypotheses.
• Build the performance marketing function from the ground up: This person will have the opportunity to build a profitable performance marketing function from 0 to 1 with the ability to scale quickly once we’ve proven channels.
• Collaborate closely with the creative team to continuously improve ad creative and landing pages in order to meet performance goals.
• Independently perform detailed quantitative analysis on marketing performance data at a macro (marketing mix) and micro (individual channel performance) level, report on this analysis on a regular basis, and use it to continuously improve Malakye's marketing strategy and execution.
• Create, execute, and support a global, multi-channel advertising strategy with the goal of maximizing return on ad spend.

Skills You'll Need To Bring

• You have a reliable approach to user acquisition and hitting and beating key target numbers like CPA.
• You are very data-driven and move quickly to test, optimize, and scale performance marketing campaigns.
• You have very strong analytical abilities.
• You are capable of individually running the entire performance marketing function, and are excited to do so until the workload justifies growing the team.
• You have direct experience managing channels such as: Instagram, Facebook, YouTube, and other suitable advertising platforms to grow a professional networking platform.
• You have a strong understanding of statistical significance and know how to run statistically valid multivariate tests
• You are able to easily learn new channels as necessary to drive performance goals.
• You know how to get the right message in front of the right people at the right time.

Please submit your resume and a brief intro.