Head Of Growth (B2B For Smb)

About us:

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe the best way to do that is by fostering a community of inclusion where every employee has the chance to become their best creative and professional self. BM Digital has global offices in San Francisco, New York, London, and Hong Kong.

We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens, and tens of thousands of micro-influencers and content creators on all major platforms.

About The Opportunity

As the Head of Growth, you will be responsible for leading and executing the company's B2B marketing strategy. You will work closely with the senior leadership team to develop and implement the company's marketing strategy, develop a pipeline, and drive growth. We are looking for someone that is able to build trust in the e-commerce community and is comfortable working in a fast-paced, constantly changing environment. Intellectual curiosity and comfort with experimentation is necessary to be successful in this role.

Who You Are

• You communicate and collaborate effectively. You know how to deliver the right message to the relevant audience at the appropriate level of detail. You co-create solutions that are better than the sum of individuals’ ideas. You embrace intellectual friction as a feature of improvement, not a relationship bug.
• You’ve done it before. You’ve built full-funnel marketing plans to achieve performance targets. You’re able to diagnose growth opportunities, prioritize the biggest impact, and execute. You break goals into solvable component parts and effectively execute them. You like to test and are right more often than not.
• You take ownership. You are comfortable driving projects end to end that execute and eliminate blockers, helping you and the company move with confidence.
• You are strategic. You’re focused on where you’re going and build the strategies and plans to achieve the goal. You’re not afraid to admit something didn’t work and have backup plans brewing for your next test.
• You are analytically rigorous. You have a deep bias toward using data to drive decisions. You love seeing the power of great analyses and collaborating with peers to exceed growth targets. Your second language is performance KPIs. You know your numbers and the inputs needed to continue improving metrics.
• You thrive in fast-paced environments. At this stage, we’re constantly learning. You will iterate with the rest of the team to continuously evolve and improve the marketing playbook.

What You’ll Do

• Build a world-leading brand that merchants trust and want to be a part of through executing branding, positioning, messaging, etc.
• Build and lead a growth team. You will hire talented individuals who are results-driven, data-obsessed and brand enthusiasts.
• Build scalable marketing plans across paid channels to drive quality lead volume that result in reaching acquisition targets and marketing efficiency. Measure and analyze the effectiveness of marketing initiatives and optimize campaigns.
• Build growth models and own performance outcomes. You will develop and own the marketing spend allocations, budgeting, forecasting, and goal setting for the BMD and Capssion brand and stay accountable to the results.
• Develop and execute strategic partnership initiatives to drive growth and increase brand awareness.
• Create and execute the company's brand and growth strategy, including messaging, positioning, and visual identity, to establish awareness and a strong market presence.
• Communicate and collaborate effectively. You’ll become an integral part of the BMD/Capssion leadership team and a cross-functional thought leader across Design, Operations, Engineering, Analytics etc.

What You Have

• Excellent communication, presentation, and collaboration skills
• 10+ years of experience in marketing, with a focus on brand and partnerships, preferably in the tech industry
• Proven ability to operate effectively through constraints and drive growth in a dynamic environment
• Experience in an innovative environment in a hyper-growth phase
• Strong project management skills and ability to manage multiple priorities simultaneously
• Experience in content curation and developing a content strategy

Location:

All of our team is working completely remotely. Yes, that’s right! Work remotely from wherever you want! We’ll make sure your working experience is as comfortable as possible!

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