User Acquisition Manager (Ua & Aso)

The Air Apps team is hiring highly motivated teammates to help build, maintain and market our mobile applications. We are a 100% remote company with just over 50+ employees working across the globe every single day to build products that enrich people's lives. We combine the simplicity and greatness of Apple products by creating utility and productivity apps that make people's lives easier. Our portfolio contains Translate Now & Calculator Air, both the fastest-growing apps in their category. Our apps have been downloaded over 90 million times and received over 2 million ratings with an average of 4.7 stars.

Mission

At Air Apps, we intend to make people's life easier by offering software solutions that allow people to perform their daily activities in work, social, fitness, and learning right from their mobile devices.

About the role

We are looking for a Product Marketing Manager who will manage key paid and organic user acquisition channels to build and execute strategies that drive scalable and sustainable growth for multiple apps globally. You will be part of a marketing organization that drives Air Apps' user growth. You'll be able to immediately see the impact of your work and advance our mission of making people's life easier.

Responsibilities

User Acquisition

• Align marketing assets with Air Apps' brand ethos and brand identity.
• Use reporting and monitoring systems to distill performance to managers regularly.
• Manage your channels end to end, including developing channel strategy, defining targeting, managing creatives, setting up campaigns, optimizing campaigns, measuring performance, and driving insights for future campaigns.
• Manage key paid user acquisition channels while targeting performance LTC:CAC/KPI goals.
• Collaborate with content creators, including the creative team, to help create new and innovative messaging and customer touch-points.
• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.
• Create and execute user engagement and retention strategies.
• Create and publish engaging copies and content on multiple paid user acquisition channels.
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.

ASO

Collaborate with our in-house ASO team to:

• Create and localize App Store Product Pages, including metadata and visuals.
• Conduct competitive analysis, staying up-to-date on the competitive landscape and any changes to the storefronts that could affect rankings or search results.
• Execute A/B tests, collect and analyze data and results.
• Create Custom Product Pages to improve campaign performance.
• Monitor and track app store and keyword rankings using the latest analytic tracking tools.
• Optimize app meta-data in multiple languages.

Expected daily activities

• Work with the in-house creative team to produce high-performing creative.
• Collaborate with the creative team to elaborate assets for user acquisition campaigns.
• Compile weekly, monthly, and quarterly reports to turn performance marketing data into meaningful insights and take relevant action on insights gained.
• Manage day-to-day communication with crucial marketing partners (e.g., resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.).
• Discover new keywords, trends, and market opportunities daily.
• Communicate new app features and marketing campaigns to the Apple AppStore team.
• Collaborate with the product manager to spot and analyze opportunities for scalability and growth.
• Track, optimize, and measure campaign performance daily.
• Conduct research to monitor and study the competition, including SOV and ranking across App Stores.
• Optimize campaigns and analyze results to help us determine how and where our budget should be allocated.
• Manage paid user acquisition channels, such as Apple Search Ads and Google Ads worldwide.

Your opportunity

We offer a fully remote, results-driven work style that enhances productivity and quality, providing excellent work-life balance. We also have great opportunities to connect within our international team through coffee calls, team meetings, and hackathons.

• Highly competitive salary and bonuses
• Get-together: next is in May 2023 → Berlin, Germany
• Apple hardware environment
• USD100.00 Monthly allowance (Home office, Learning, Wellness)
• Proven startup with significant ambitions
• Flexible work environment, 100% remote
• USD350.00 Home office set up

Statutory benefits

• 10 days sick leave (or your country's standard)
• Plus any other statutory benefit in your country
• 4 weeks parental leave (or your country's standard)
• 24 Annual vacation days (or your country's standard)
• National holidays (or your country's standard)
• Health insurance (or your country's standard)

Job requirements

You are passionate about driving world-class marketing. You aspire to join an energetic team in a fast-growing startup to grow products at scale. Your desired skills and experience include:

• 3 years of professional experience in mobile marketing
• Analytical skills and experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy
• Ability to work on global campaigns and understand the importance of localization on performance and user behavior in mobile-first markets
• Deep knowledge of modern analytics, reporting, and business intelligence tools. Including data visualization tools
• Proficient in English
• Be up to date with the latest mobile marketing trends, features, and requirements.
• Excellent knowledge of marketing landscape and roadmap to deliver improved efficiency and growth
• BS in Marketing or equivalent industry experience
• Experience using third party mobile attribution tools such as Appsflyer, Adjust, or Kochava to drive effective campaign optimization strategies
• At least 2 years of hands-on experience running ASA and UAC campaigns to hit efficiency & volume targets
• Self-starting, self-motivated, self-directed, and self-sufficient

Teamwork

The job requires operating in small teams in a highly dynamic and remote environment. Working remotely means that you need to, at least, manage one person - yourself. You must be able to, including but not limited to:

• Use Slack and other remote communication/reporting tools
• Find the needle in the haystack and solve problems methodically
• Combine work and life in a healthy and productive flow
• Embrace changes
• Discipline and manage yourself
• Juggle multiple projects at the same time
• Receive and provide constructive feedback
• Work highly collaborative, without any micro-management necessary
• Work effectively with multi-functional and international teams
• Implement and structure a remote working routine
• Work agile and fast, very fast
• Communicate heavily about statuses and issues

Disclaimer

• This position is fully REMOTE; no re-allocation or visa sponsorship is provided. You will work from any country Air Apps hires in, however, you will be hired in your legal country of residency.