Head Of Customer Acquisition

JR0114676
Head of Customer Acquisition – New York City, New York
Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Head of Customer Acquisition!
Western Union powers your pursuit
The Head of Acquisition Marketing will head up all of Western Union acquisition marketing initiatives from an omnichannel perspective. This is an excellent opportunity for an ROI-focused, experienced online marketer with in-depth analytics experience to join our growing team. This individual will be responsible for implementing marketing plans that lead to the successful completion of our revenue goals and brand awareness expansion.
The ideal candidate will have demonstrable experience developing and executing advanced-level online marketing plans that generate results, including paid search campaigns; display and retargeting; affiliate marketing; social media campaigns, and partnerships, including client-owned digital channels. This individual will be the subject matter expert where digital and offline marketing activities are concerned with driving sales and generating traffic to both offline and online channels.
Role Responsibilities

• Serve as key support to drive retail store traffic and e-commerce traffic and generate brand buzz
• Partners with the CRM team to leverage market research and analysis of the competition, customers, market, and industry trends
• Perform in-depth analysis of channel conversion, selling, and ROI to make recommendations and implement strategies for improvement
• Ownership of long-term strategy to optimize and lower the customer acquisition costs and increase average sale size
• Leverages marketing analytics to provide insights and make recommendations to reach new consumers in new ways and to improve marketing ROI
• Actively partners and collaborates with Brand Marketing Team to ensure the All Digital Rewards concepts and branding effectively translate to the website
• Deliver acquisition marketing plans that optimize for sales and exceed projections

Role Requirements

• Minimum of 5 to 7 years of hands-on experience with retail, e-commerce, and digital marketing within the growth marketing omnichannel environment
• Experience in managing and acquiring customers within social media channels
• Proven experience developing and managing a digital marketing budget and portfolio
• 15+ years in strategic marketing roles
• Background in financial services and payments, preferably in an international environment

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company — transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ .
Salary
The on-target earnings range is $302,566-504,280 USD per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States-specific Benefits Include

• Medical, Dental, and Life Insurance
• Parental Leave
• Tuition Assistance Program
• Flexible Time Off
• Family First Program

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.