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Growth Senior Associate, Podcasts
Company | Caraway Home |
Address | New York, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-08-18 |
Posted at | 9 months ago |
Who are we:
- Create and foster relationships with podcast hosts to build an authentic partnership and improve brand loyalty & love
- Work with a mix of independent and network-run shows to negotiate CPMs and finalize spot dates
- Drive meaningful sales growth on audio using all available tools and resources and a ‘test & learn’ approach
- Maintain and track new podcast partnerships — set up initial agreements, educate on usage and benefits, product ordering, track placements, and post-campaign analysis
- Lead and support other strategic projects and initiatives to support the Growth team, as needed
- Measure the effectiveness of each podcast campaign against performance guardrails and provide recommendations to enable partners to maximize customer acquisition
- Create new product launch strategies on podcasts (select shows to participate, send Caraway products, update talking points, track performance, etc.)
- Identify areas for creative optimizations, create briefs for new talking points, and manage distribution of talking points to new and existing partners
- Contribute to audio test planning goals through partner optimization and ownership
- Manage reporting and optimizations of podcast test campaigns by analyzing and presenting relevant growth metrics
- Manage, expand, and optimize our new podcast partners - identify, onboard, and set our partners up for long-term success with our brand
- Perform in-depth competitive and industry research to help identify new test verticals and keep our audio strategy cutting-edge
- A relentless desire to optimize, improve, and use data and metrics to drive decision making
- Prior experience working in the Podcast industry is a must
- Ability to work collaboratively in a team environment
- Very comfortable working in a fast-paced environment. Ability to pivot, prioritize, and execute on changing goals and needs
- Strong proficiency with Google Sheets and Microsoft Excel (Looker or similar reporting platform experience a plus)
- 2+ years experience in performance/growth marketing
- Experience in Magellan or Podscribe a plus
- Strong written communication, and organizational skills
- A professional, personable demeanor over the phone, on video calls, and in person
- Desire to take initiative and to follow through on projects
- Highly detail oriented and a proactive problem-solver
- 11+ paid holidays
- 3 months Parental leave
- Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
- Fully Remote Company
- 401(k) plan
- Health, dental, and vision offerings for you and your dependents
- Company-sponsored monthly coworking stipend
- Unlimited PTO
- Competitive salary + equity options
- High quality home and kitchen product + swag, F&F discounts
- Company-sponsored monthly wellness stipend
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