Senior Manager, Growth & Content Strategy

Job Title

Senior Manager, Growth & Content Strategy

About the role

Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith’s portfolio of brands including top ten properties in Finance, Entertainment, Health, Tech, Home, Education, and Travel.

The Sr. Manager reports to the Sr. Director of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). This role will specifically focus on our finance properties, Investopedia and The Balance Money. We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day.

About Your Contributions

• Stay current on industry news, conducts self-directed research and keeps a pulse on the industry through relevant resources
• Working on strategies and innovative approaches to capture market share within competitive and occasional YMYL topic areas
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
• Evangelize SEO and content quality throughout the organization through effective communication, coordination, and education
• Improving structured data, taxonomy, linking and supplemental content
• Developing programs to elevate existing content into the best content on the web
• Partner with brand leadership and product management to create requirements to improve each site based on SEO research

About You

• Familiarity with search analytics tools (rank tracking, Google Analytics, GSC)
• Familiarity with Python, SQL, Hive, or Web crawling is a big plus
• Strong Web-development fluency—must be able to write precise technical SEO requirements
• Track record of delivering (and communicating about) business results from SEO investments
• 4-6 years SEO experience
• Superior project management
• Bachelor’s Degree
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
• Exceptional Excel skills
• Consistently demonstrate entrepreneurial spirit
• Strong understanding of intent-driven audiences

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: $98,052 - $122,566

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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