Global Sports Marketing Lead (7 Month Contract)

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This team 
The Global Sports Marketing Lead, Yoga + Wellness, will be responsible for developing and maintaining relationships with best-in-class global talent aligned with our brand purpose, vision, and strategy for the disciplines. This role is crucial to the execution and relationship management of our top tier yoga & train relationships ensuring our ambassadors satisfy all elements of their contract resulting in a mutually beneficial relationship where talent feel supported.
This person will be responsible for driving the yoga + wellness strategy through relationship development and integration into key moments across the organization. If this job is successful, lululemon will be recognized globally as a brand with yoga at our core standing for excellence in the caliber of human we partner with across all of our relationship tiers. We will show up as a brand authentically on the pulse of wellness worldwide pushing the conversation of what yoga is, who it’s for and why we believe in it as a tool for social change.
a day in the life: what you’ll do 

• Create marketing plans for our top tier relationships in yoga + wellness alongside the Ambassador.
• Deliver on-boarding in partnership with our IDEA + personal development team for all global ambassadors annually.
• Integration of talent into brand campaigns, events, experiences, internal moments, social content + more.
• Work cross-functionally with brand creative + casting vision for future talent.
• Drive the strategy for how we hold yoga + wellness pillars and the relationships we are pursuing to live into the positioning.
• Manage bi-weekly 1:1’s with all global yoga + wellness ambassadors and oversee their experience with the brand.
• Co-create global marketing plan with top tier yoga + wellness ambassadors to amplify, elevate and deliver on their contract.
• Develop, amplify and elevate our yoga + wellness talent through coaching, social, marketing, PR etc.
• Empowers, elevates and demonstrates who and what we stand for in the category to our guest and community globally.
• Host and coordinate experience for yoga + wellness ambassadors when at events + experiences on behalf of the brand.
• Manage contractual obligations and integration into events + experiences across the organization.
• Own all communication and correspondence with social media team to announce and amplify top tier ambassadors.
• Collaborate and drive the yoga + wellness strategy through all decisions and relationship management.
• Collaborate with in-market relationship team to establish strong pipeline and keep pulse Insights into yoga + wellness strategy for the brand.
• Manage relationship between global sports marketing team and all internal event requests (DSL, membership etc.).
• Develop pipeline and collaborate with key cities and local community to identify top talent in market.
• Act as a liaison between our social impact program and our global ambassadors charitable affiliations / donations.

 
Qualifications

• 200hr YTT preferred.
• Experience in building strategic priorities, product elevation, brand marketing goals within the retail and/or wellness industry.
• Strong pulse on who is relevant globally in the space of yoga.
• Expertise in mindfulness, coaching + sports marketing a plus.
• Experience in influencer marketing or ambassador programs.
• 3-5 years relationship management experience as well as proven expertise in the wellness industry.
• Bachelor’s degree preferred.

 
must haves 

• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Communicate with honesty and kindness and create the space for others to do the same.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Compensation And Benefits Package
For California Applicants: lululemon’s compensation offerings are rooted in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position in California is from $75,100 - $98,600 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our competitive Total Rewards offering, permanent employees in this position may be eligible for our competitive annual bonus offering, subject to program eligibility requirements.  
At lululemon, investing in our people is a top priority. We believe that when life works, work works. In addition to our competitive Total Rewards offering, we also have personal and professional development offerings. Our offerings recognize our teams for their performance and support whole person development, including support for employees on how to grow their career:  

• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
• Paid time off
• Savings and retirement plan matching
• Fitness & yoga classes
• Extended health and dental benefits, and mental health plans
• Generous employee discount
• Parenthood top-up

Note: Availability of the incentive programs, benefits, and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.