Director Of Growth, Gt.school (Remote) - $200,000/Year Usd

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, gt.school. Have you got what it takes?

Do you have experience creating the product positioning and marketing strategy and executing the go-to-market for B2C startups that sell 100% digital products or services? If yes, keep on reading - we have an exciting opportunity for you!

At gt.school, we want to revolutionize education through 100% digital adaptive learning. Our experience shows that by having great learning content and access to adaptive learning apps and one-on-one coaching similar to what athletes receive, students can learn up to 3-10x faster compared to a traditional classroom. We’ve demonstrated this in our highly successful 2022 Summer Internship, where more than 50 students were able to learn at least one full year of next grade’s math in just one or two months.

gt.school is looking for a seasoned marketing professional to help us define the company's core product positioning and execute an online customer acquisition strategy for three programs we’re launching - 1) A student Learning Loss Checkup, 2) An AP Course Prep Program, and 3) an SAT Prep Program. You will work closely with our product and academic teams to understand our programs' unique value proposition, identify our ideal target audience, and craft core messaging that resonates with that target audience.

In this role, you are expected to think outside the box and bring fresh, innovative ideas to the table. You should be comfortable working in a fast-paced, constantly evolving environment and be able to pivot and adapt as needed. You should also be data-driven, able to measure the effectiveness of your campaigns, and continuously optimize your strategy for better results.

If you are a strategic thinker with a track record of driving growth through strategic marketing, we want to hear from you! Please apply now to join our team and make a meaningful impact on the education of gifted and talented students.

What You Will Be Doing

• Defining target market, value proposition, and core marketing messages
• Measuring and reporting on marketing campaign performance
• Managing external teams/agencies that execute your strategy
• Developing and executing the go-to-market strategy
• Managing and optimizing marketing and advertising campaigns
• Working closely with the internal Product team
• Creating the company and product market positioning strategy

Director Of Growth Key Responsibilities

• Create a coherent and effective product positioning and go-to-market strategy
• Drive sign-ups for our COVID Learning Loss, AP, and SAT Prep Programs

Basic Requirements

• Experience creating company and product market positioning strategies
• A minimum of 5 years of marketing experience for B2C companies or startups
• Experience developing and executing go-to-market strategies
• Experience leading and managing a team of marketing professionals

About Gt.school

gt.school is a stealth EdTech startup in Austin, Texas, the center of educational innovation in the US. Our unique approach leverages 50+ years of learning science, cutting-edge data analytics and high-performance life skills coaching. In doing so, we can help students learn 5x faster and unlock their full potential in both academics and in life. We are a remote-first company that hires globally via Crossover.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:

• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
• You will receive an email with a link to start your self-paced, online job application.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-4779-US-Washingt-DirectorofGrow1.003