Director Of Marketing Jobs

Position Overview

Our client is a rapidly expanding home interior company seeking a marketing leader to help take them to the next level! This is an exciting opportunity for the right candidate to own marketing, including branding, lead generation, and advertising. They are looking for a seasoned marketing generalist with B2C experience, a growth mindset, and retail store marketing in their recent background.

Job Duties:

• Manage a Social Media Specialist / Designer.
• Prepare and present monthly/quarterly reports to senior management.
• Oversee the agencies managing digital marketing campaigns, SEO, and video.
• Build and maintain a strong and consistent brand identity.
• Manage print and radio advertising through outside agencies.
• Develop and execute an email marketing strategy.
• Lead generation
• Attend twice-yearly industry trade shows.
• Create and execute plans to target new audiences, including new B2C and B2B (developer, interior designer) channels and new geographic markets.
• Understand and leverage web analytics as well as CRM data to test marketing tactics and optimize results.
• Manage the overall marketing budget

Requirements::

• Experience in B2C marketing, B2B marketing is a plus.
• Experience managing a brand, advertising creative, and media placement.
• Experience using Salesforce or similar CRM is a big plus.
• Home services experience is a plus but not required.
• A willingness to collaborate with other departments, test new marketing vehicles and thrive in a fast-paced environment.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Hands-on content creation and light design are a plus.
• Ability to measure lead acquisition, retention, and revenue data, and adjust campaigns accordingly.

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