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Director Of Ecommerce Jobs

Company

EMERGING BLUE

Address Dallas, TX, United States
Employment type FULL_TIME
Salary
Category Staffing and Recruiting
Expires 2023-09-23
Posted at 9 months ago
Job Description

Director of Ecommerce
Men's Fashion Brand (Dallas, Texas/Full-Time)
Position Overview
We are currently in search of a Director of Ecommerce to join a men's fashion brand based in Dallas, Texas. In this role, you will be the driving force behind our brand's online presence, ensuring maximum profitability and seamless cross-blending of digital marketing and ecommerce strategies.
Your Responsibilities Will Include
  • Utilizing your merchandising acumen to curate compelling online product displays that resonate with our target audience
  • Strategically integrating digital marketing and ecommerce approaches to enhance customer acquisition and engagement
  • A genuine marketer at heart, with a profound comprehension of diverse target demographics and effective methodologies for securing new customers
  • Collaborating effectively with corporate teams and managing external agencies to align strategies and objectives
  • Proficiency in managing multiple digital marketing platforms within predetermined budgets
  • Overseeing our Shopify-based online platform to optimize its performance and user experience
  • A resolute focus on achieving exceptional ROI
  • Understanding of the pivotal role played by an omnichannel strategy
  • Delving into site analytics, meticulously assessing conversion rates, and enhancing the overall online customer journey
  • Agility and dexterity in swiftly responding to evolving market dynamics and demands
Strategic Direction
  • Collaborating closely with the President & Creative Director to seamlessly translate product narratives and brand stories across the entirety of our digital landscape
  • Manage relationship with freelance web developer and create roadmap to implement enhancements on the site
  • Exercising astute oversight over PPC/SEM/SEO strategies across our diversified brand portfolio
  • Curating monthly performance evaluations that gauge the effectiveness of our digital marketing initiatives
  • Crafting and implementing digital marketing campaigns in collaboration with agencies, with a particular focus on email campaigns and paid advertisements
  • New customer acquisition efforts across a spectrum of paid marketing platforms
Requirements
  • Ability to articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
  • Proven experience in managing digital media and website development partners and agencies
  • Excellent written, verbal, interpersonal and presentation skills
  • Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; drive projects and timelines
  • 4-5 years of experience in the digital marketing/ecomm particularly within the realm of apparel brands