Associate Director Of Marketing

If you're looking to use your marketing expertise to connect people with education that supports the pursuit of dreams, where goals are achieved and lives are profoundly enriched, then we want to talk to you. As the Associate Director of Marketing (ADM), you’ll support the creation and implementation of marketing and brand strategies across a portfolio of programs at the University of Iowa’s Tippie College of Business. Under direction from the Director of Marketing, you’ll work collaboratively with individual units at Tippie, and be part of the college’s in-house marketing department, which offers a cooperative, fast-paced, and creative work environment.

You’ll play a central role in the management of the Tippie brand, ensuring alignment with established visual identity, messaging, and brand voice standards, as well as policies, resources, and training needed for stakeholders to comply with the college’s and university’s brand standards.

In this position, you’ll develop subject matter expertise on the marketing needs of your internal clients and play a leading role in the development of go-to-market plans for your stakeholders. You’ll also oversee the execution of integrated marketing plans and campaigns, which includes aligning campaign timing, budgets, creative development, and resources (internal and external), as well as broader organizational alignment with stakeholders throughout the college.

You’ll be the college’s primary point of contact for several vendor engagements, ranging from creative agencies and freelancers to publications and media buying agencies.

We know the confidence gap and imposter syndrome can keep us from meeting great candidates (some of our faculty are researching exactly that issue), but there’s no such thing as a “perfect candidate.” If this is a job you’d be excited to come to every day, we want to hear from you.

Get to know the Tippie College of Business

Since 1847, the Tippie College of Business has cultivated a legacy of innovation, thought leadership, and excellence in business education. We are over 4,700 students with BBA and graduate programs spanning six academic departments—accounting, business analytics, economics, finance, marketing, and management and entrepreneurship. We are eight centers and institutes, and four student-managed endowment funds. We’re over 56,000 alumni—and growing. Tippie is regularly listed in top business school rankings. We also hold the gold standard of accreditations, the Association to Advance Collegiate Schools of Business (AACSB), and have maintained the accreditation for over 95 years (since 1923).

But who we are is not just in the curriculum we curate—it’s also in the culture we create. Our leadership embraces our responsibility to pursue excellence through diversity. More than 150 years after our founding, we continue to provide a welcoming, inclusive environment designed for you to grow and flourish in your professional or academic career.

Key Areas Of Responsibilities And Specific Job Tasks

Research and Analysis

• In collaboration with colleagues and external partners, assist in designing, optimizing, fielding, and monitoring research surveys, and assist in basic analysis of results.
• Assist in creating and prioritizing the research queue.
• Utilize Qualtrics survey software to create and maintain low-complexity surveys for various research or data-gathering purposes.

Marketing Plan

• Utilize digital (website, social, mobile, e-mail, CRM, etc.) and traditional platforms to execute integrated marketing campaigns.
• Optimize marketing spend to achieve improved cost-per-lead and cost-per-enrollment metrics.
• Hold end-to-end responsibility for the successful execution of marketing campaigns, from securing space/media to overseeing creative development, messaging, budget, and campaign assets.
• Identify trends within campaign data and optimize spend and performance based on the insights to improve business KPIs.
• Keep current on market trends in advertising and the broader higher education space to inform decision making and keep Tippie on the leading edge.
• Play a leading role in shaping the college's advertising strategy and media mix.
• Interface with internal stakeholders to translate their business needs into marketing projects.
• Develop and maintain integrated marketing plans for Tippie’s academic programs, aligning timing, budget, and creative assets.
• Assess media/channel options, lead media procurement through agencies.
• Manage digital channels, which may include paid search, paid social, display, video, and affiliates, leveraging internal data and analytics tools to scale and optimize towards those delivering ROI in line with business goals.
• Identify new areas of opportunity within existing placements and channels.
• Work with the extended marketing and web teams to oversee the completion of marketing plans.

Brand Management

• Provide brand management and governance for the Tippie College of Business brand.
• Lead the development of key brand assets, from brochures to videos, ad collateral, and beyond
• Ensure consistent and on-brand visual identity, editorial tone, and messaging across platforms.
• Oversee policies, resources, and training necessary for stakeholders to comply with college and university brand standards.

Project Management

• Oversee multiple, concurrent projects throughout the year, managing enrollment marketing, website creative, collateral development, campaigns, brand and digital assets.
• Maintain, nurture, and successfully grow relationships with external third-party partners.
• Project-manage engagements with agencies/partners as needed.
• Lead the team through client intakes, concepting, briefs, execution, deployment, and project analysis.
• Ensure efficient utilization of staff capacity and prioritize staff resources within competing priorities.

To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact [email protected]

Position Qualifications

Education Requirement

Bachelor’s Degree or the equivalent combination of education and experience.

Required Qualifications

• Working knowledge of performance measurement systems (Google Analytics) to analyze campaign performance against business KPIs. Google Analytics (GA4) certification a plus.
• Experience: minimum of five years of professional experience in marketing, advertising, creative services, or a closely related field.
• Working knowledge of Customer Relationship Management systems (preferably Salesforce), including experience tracking campaign performance and creating reports based on CRM data.
• Extensive experience leading the creative development of projects through different mediums and the ability to provide brand oversight and manage multiple projects concurrently.
• Demonstrated MS Excel skills: Proficient in spreadsheet manipulation, including vlookups, formulas, pivot tables, etc.
• Experience creating and managing campaigns in digital ad platforms, such as Google Ads, Facebook/Instagram, LinkedIn, and similar.
• Demonstrated experience creating and supporting inclusive and equitable working relationships with students, faculty, staff, and community members.
• Proven success as a data-driven marketer that can efficiently plan and execute a marketing strategy against goals and budgets.

Desired Qualifications

• Master’s degree in a marketing or business-related field.
• Expert level knowledge/experience in direct response marketing on Google, Facebook/Instagram, and LinkedIn.
• Experience with marketing in the higher education space.
• Experience leading third-party engagements with creative and media partners.

Application Details

In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission:

• Resume
• Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at [email protected].

This position is eligible for a combination of on-campus and remote work. Remote work must be performed at a location within the state of Iowa and comply with the remote work program and related policies.

Benefits Highlights

• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
• For more information about Why Iowa? Click here.
• Regular salaried position. Located in Iowa City, Iowa.

Additional Information

• Classification Title: Marketing Manager
• Appointment Type: Professional and Scientific
• Work Modality Options: Hybrid within Iowa
• Schedule: Full-time

Compensation

• Starting Salary Maximum: Commensurate
• Pay Level: 5A
• Starting Salary Minimum: 70,000

Contact Information

• Contact Email: [email protected]
• Organization: College of Business
• Contact Name: Josh Gulick