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Director Of Product Marketing
Company | Southern New Hampshire University |
Address | , Remote |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-10-07 |
Posted at | 9 months ago |
We are one growing team with one powerful goal — and as a global leader in education, we strive for a workforce that reflects the individual differences of our learning community. We believe that our employees can be their best selves when they can be their true selves. That is why we’re committed to cultivating and preserving a culture of inclusion in which all our employees feel welcomed, valued and empowered. Together, we will shape the future of education by transforming lives beginning with yours.
Our Workforce Is Expanding Beyond New Hampshire!
We have remote work opportunities available in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia and Wyoming.
The Opportunity
The Product Marketing team at Southern New Hampshire University is looking for an experienced marketing professional to help develop the next generation of industry-leading online programs, including undergraduate and graduate degrees, certificates, and alternative credentials. With us, you will contribute on the Product Marketing team and be assigned a product area(s) to manage.
Within your assigned product vertical(s), you will support marketing efforts to achieve vertical strategic goals. This requires the ability to incorporate market research, market segmentation, expertise and lead generation approaches into a coordinated campaign.
Reporting to the AVP of Product Marketing, the Director is responsible for program development and product-specific marketing strategies to support the University's strategy. You will ensure that all marketing materials and activities are consistent with and further SNHU's brand, positioning and mission.
With us, you will combine broad experience in lead generation marketing with an understanding of assigned programs/products. Working collaboratively across the University is necessary , so this you should quickly establish a reputation as a trusted and respected colleague.
In this role, you will be able to work fully remote.
In this Role You'll Get To:
- Manage product specific partnerships, specialized accreditations and program affiliations; ensure product marketing meets industry standards and competencies.
- Support shared projects that impact all departments, including positioning, communicating, and differentiating SNHU in the market.
- Other responsibilities as assigned to enhance overall program health and growth.
- Develop marketing collateral to support recruiting and marketing efforts for assigned programs. Ensure all marketing materials and activities are consistent with and further SNHU's branding and mission. Promote expertise and reputation of programs.
- Be the marketing lead for new program launches and program revisions. Promote expertise and reputation of programs.
- Work cross-functionally across SNHU's marketing team to achieve University strategic goals.
- Align with important vertical partners in academics, admissions and advising to achieve growth and ensure program information is current and complete.
- Conduct ongoing competitive, industry/regulatory and other research to find and make recommendations on new programs, partnerships, marketing opportunities and management of existing programs.
What we're Looking For:
- Strategic planning skills to help develop degree value propositions, audience segmentation and targeted marketing efforts.
- Familiarity with lead generation channels, especially digital performance marketing and SEO marketing.
- Years of experience: 7+ years of experience in marketing
- Manage own portfolio of work and pursue new projects.
- Degree(s) Bachelor's degree in related discipline is required
- Project management skills
- Prepare and deliver marketing and student recruitment presentations to SNHU management staff and cross functional teams.
Thinking about the job, but not sure you should apply? We still want to hear from you.
We recognize that not everyone enters the world of work with the same advantage, opportunity, and privilege. This is why your skills and experiences are important to us. Take the leap and apply, you just might be the person we are looking for!
Are Benefits Important to You?
We offer exceptional benefits, many available starting on the first day of employment:
Anthem BlueCross affordable, low-deductible Medical insurance available on day one
Low to no-cost Dental, Vision and Life Insurance options
5 weeks of Paid Time Off that starts accruing on day one & Paid Holidays
A Retirement Plan with a 9% Employer Funded annual contribution
Tuition Benefits with family offerings
Who Are We?
SNHU employees are a team in every sense. Separately, we understand that each individual brings unique experiences, perspectives and ideas to create a vibrant work environment. Together we share common values of honesty, acceptance and accountability working as a unified force toward a common goal: to transform the lives of learners. By joining our team, you join us in our vision. Together, we’ll shape the future of education by transforming lives—beginning with yours.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Remote work disclaimer
Please note that this is a remote eligible position. At SNHU, we ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace at a fixed location within the United States (in one of the approved states as reflected above) that is free of distractions and dependencies.
Please note that a background check is required for employment.
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