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Head Of Dx Marketing Operations

Company

Zoetis

Address , Remote
Employment type FULL_TIME
Salary $146,000 - $210,000 a year
Expires 2023-06-11
Posted at 1 year ago
Job Description
Role Description
The Head of Dx Marketing Operations serves as a strategic consultant to the Head of Marketing. The incumbent is the data-driven consultant to the Head of Marketing, facilitating the establishment of marketing strategy and ensuring alignment of business objectives and operations. Responsibilities include marketing-related strategy and planning, marketing team talent planning and readiness, process and technology, and measurement and reporting. This leader also will supervise a team of 2 (potentially 3) colleagues.
The Head of Dx Marketing Operations is a key member of the Global Dx Commercial Leadership Team and is a proactive champion for Marketing across Zoetis. The colleague works directly with multiple functions including Global Dx Leadership, Zoetis Marketing, Sales, Medical Affairs—across Dx and Petcare—Global Commercial Development (GCD), Reference Lab Operations, C&S Groups, Channel Partners (Retail, Distribution), etc. to ensure alignment and collaboration. As a leader in the organization, the incumbent will model Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with Zoetis values and behaviors.
Responsibilities
Strategy and Planning / Talent Planning & Readiness
  • Provides consultation and thought partnership to the Head of Marketing and the Marketing LT on strategy and operations leveraging data and insights
  • Orchestrates the annual operating and tactical plan processes (e.g. calendar, templates, training, meetings, actions) ensuring alignment with the Dx Business Unit strategy and guidance from Leadership
  • Partners with the Marketing LT, Human Resources, and Learning and Development to assess, build and execute a marketing training plan that advances the team’s knowledge, skills and competencies
  • Participates/leads strategic projects for Marketing as required (e.g. NGSE, Account growth campaigns, etc.)

Process and Technology
  • Improves/introduces marketing processes and technology that increase efficiency and effectiveness and delivers effective change management and communications for implementation
  • Manages calendar and coordinates marketing activities and deliverables (e.g. meetings, communications, financial and business reporting)
  • Drives workflows, agile marketing, and project management and governance to ensure Marketing is aligned and moves quickly to achieve expected outcomes and business impact
  • Gathers and disseminates internal and external marketing best practices

Measurement and Reporting
  • Ensures that marketing measurement drives performance review of key brands, services, programs, and campaign; Establishes and manages cadence for reporting that aligns with business needs
  • Designs metrics architecture (e.g. KPI building and delivery) and meaningful reporting by selecting and organizing metrics to deliver visibility and insight into marketing performance and business value
Alignment and Collaboration
  • Works directly with the Sales, GCD and Medical Leadership teams to gather and share insights and feedback, ensure alignment, and develop and execute initiatives
  • Actively liaises between Sales, Medical, Product Management, GCD and Marketing
    • Works directly with the Sales, GCD and Medical Leadership teams to gather and share insights and feedback, ensure alignment, and develop and execute initiatives
    • Acts as marketing point of contact for Sales meetings (POAs, NSMs, etc.) as warranted
    • Leads establishing tools and standards for communications to Sales (Marketing Brief, First Alert, etc.)
  • Acts as marketing point of contact for Sales meetings (POAs, NSMs, etc.) as warranted
  • Leads establishing tools and standards for communications to Sales (Marketing Brief, First Alert, etc.)
  • Drives and educates marketing organization on veterinary customer best practices including workflows, practice management and non-medical capabilities
Leading People
  • Maintains and continues to bring new talent into the Marketing organization
  • Assesses and coaches individual and team performance to exceed business goals
  • Actively coaches direct reports to optimize their performance and develop their capabilities for advancement and future opportunities
  • Fosters an environment where coaching and feedback is open, ongoing, and consistent
  • Defines and provides ongoing developmental opportunities for direct reports
  • Leverages talent and resources across the Marketing team and across Business Units
ducation and Experience
  • BA/BS Marketing or business discipline, MBA or equivalent preferred
  • 10+ years of marketing experience; Diagnostic marketing and/or animal health marketing experience preferred
  • Mastery of strategic marketing, brand management, and marketing/finance principles
Technical Skills
  • Demonstrated knowledge of organizational acumen and working in a matrix organization
  • Strong organizational, process, and project management skills
  • Proficient computer skills (MS Office, Outlook, PowerPoint, and ability to learn Zoetis systems)
  • Demonstrated ability to be a team player and coach
  • Strong communications and team-building skills across company functions
  • Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment
  • Strong presentation/facilitation skills with large and small audiences
  • Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders
  • Experience collaborating with and influencing executive management
  • Ability to travel internal and external meetings, conventions, tradeshows, and customer interactions (>20%)
  • Strong business acumen, analytical thinking, problem-solving skills with attention to detail
Physical Skills
Expected travel ~25%
Location: U.S Remote
The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be
located in California, Colorado or Washington. Base pay may vary based on location and other factors.
California: Base Pay Range: $146K - $210K
Colorado: $129K - $186K
Washington: $129K - $186K
This position is eligible for short-term incentive compensation. The position is also eligible for
long-term incentive.
We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and
retirement savings benefits along with paid holidays, vacation and disability insurance.
Full time
Regular
Colleague
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.