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Director, Marketing Jobs
Company | Ignite Human Capital |
Address | Carlsbad, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-04 |
Posted at | 1 year ago |
About Us
- Facilitate ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups).
- Direct the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the market segment, including: pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, and other marketing related activities such as use of the web and sales training.
- Identify market problems, quantify opportunities, and create product and service strategies that achieve company revenue and profitability objectives
- Translate market problems into market requirements to be used as a roadmap during the product development process
- Ensure products meet market needs via management of rigorous pre-clinical and clinical validation activities
- Direct a cross-functional operating team responsible for the commercial success of the business. This involves development of strategies, resolution of complex business issues and conflicts, maintenance of a viable product pipeline, and identification of new technologies and development of innovative service offerings
- Manage upstream marketing activities for franchise such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuations
- Define sales training and medical education requirements for the successful sale and adoption of fixation Interbody products
- Drive development of global commercialization & launch plans for selling fixation Interbody products to achieve revenue targets
- Lead and develop a highly motivated product marketing team to achieve business goals
- Experience working with a best in class repeatable marketing methodology is a plus
- Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
- Proven ability to lead and/or mentor product marketing colleagues
- Track record of successfully leading product commercialization from new idea to market release
- Minimum of 7 years of product marketing experience in the medical device industry
- Invasive spine experience strongly preferred
- Implemented strategic marketing plans for a business segment that have achieved financial goals
- Performed quantitative analysis to guide global/regional performance and decision making
- Ability to travel 30% of time
- Medical device sales experience a plus
- Bachelor’s degree in marketing, engineering or related discipline - MBA preferred
- Executed comprehensive global marketing plans in concert with multiple commercial stakeholders
- Direct marketing responsibility for a complex product portfolio
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