Director Consumer Insights And Strategy Jobs

· Experience and knowledge of customer journey, product concept, and product development lifecycles.

· 10+ years of work experience in Marketing Research, Consumer Insights, and/or Data Analytics

· 3+ years’ experience in a people leadership role

· Exceptional analytical, problem-solving, and critical-thinking skills.

· Demonstrated experience in leading and developing high-performing teams.

· Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

People Leadership of medium sized direct teams and large indirect teams. Strong focus on indirect people management and peer-level influencing

Challenging the status quo/Visionary thinking & strong assertiveness skills

Significant experience in developing, leading and executing learning plans across brands, categories, shoppers

Highly developed experience on how to put data at the heart of the business

Experience in commercial functions (Sales, Marketing, Trade Marketing)

Strong capabilities of out-of-the-box thinking and innovation

People management - Experience leading and coaching a team.

Deep knowledge of leading-edge research tools, methodologies, suppliers, and industry best practices. Knows what great looks like.

Lead and manage large complex projects and connect the dots.

Minimum of 6 years of related work experience in a Consumer, Customer or Market Insights role.

Ideal to have minimum 15 years of related work experience in a Consumer, Customer or Market Insights role.

Business-to-business experience in the food industry.

Strategic planning skills; ability to take large-scale initiative and break down into manageable tasks

Oversees related deliverable creation and delivery of critical high profile clinical market analyses and reports, working closely with EDS leadership.

Master’s degree or PhD in economics, applied mathematics, statistics, epidemiology, psychology, or with relevant quantitative or biostatistics background.

Design and creation of mathematical and statistical computation and graphics using R and Python languages.

Ability to create mathematical and statistical models for hypothesis testing and machine learning, including non-linear, dynamic, and stochastic models.

Achieving results through collaboration with others and working in a shared leadership environment within the context of BCBSA culture and values

Extensive experience in the design and management of secondary data analytics

Strong project management and organizational skills with cross-functional teams of diverse colleagues

Ability to assess and direct vendor technical capabilities and manage risks in the analytic process

Analytics, statistics and/or database knowledge and experience (using tools, applications, platforms, etc.)

Demonstrated analytical capabilities and critical thinking skills

Develop and execute creation of in-house knowledge base to drive patient and HCP insights.

Powerful written and oral communication skills

In-depth knowledge of advertising (traditional and digital, creative and media)

Strong collaboration skills and openness to the rest of the agency and their insights

8+ years of experience at an agency leading strategy and/or planning for major client accounts and omnichannel campaigns

Bachelor’s degree or equivalent experience

Highly experienced in driving strategic thought leadership: defining consumer insights, developing and shaping positioning territories, brand personas, activations, etc.

You’ve got 10-15 years’ experience in an insights or planning role

People watch without being creepy?

Get irritated when people confuse data points with insights?

See an ad and immediately try to reconstruct the brief and insight that inspired the work?

Live for the presentations where it’s impossible to tell where the strategy ends and the creative begins?

Lead a group of fearless planners across a number of key national accounts

Strong prioritization, problem solving and project management skills (from conception to completion)

Bachelors degree or higher in Finance, Marketing, Data Science, or Mathematics/Statistics; MBA preferred

5+ years professional experience, previous experience in strategy, analytics, & insights for a large organization is a plus

Effective leadership and presentation skills, with an ability to influence high risk decisions

Strategy & Business Insights Manager (Franchising & McOpCo)

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Excellent planning and project management skills

Excellent verbal and written communication skills and storytelling ability

Strong knowledge of marketing and market research fundamentals including experimental design, and statistics

Specifically, the Associate Manager will:

Collect, analyze, and synthesize consumer or operator learning to tell a cohesive and actionable story.

Execute primary research, and synthesize syndicated sources (Nielsen, Mintel, Hartman Group, Datassential, Technomic, Crest, Supplytrack)

Excellent planning and project management skills.

Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.

Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods

Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story

Work in cross-functional teams, and act as a strategic partner with Marketing, R&D, Culinary, Sales, on-site suppliers, agencies, and consultants.

Assist in preparation of marketing plans and long and short-term strategies to drive business objectives.

Experience in the design and management of secondary data analytics.

Strong project management and organizational skills with cross-functional teams of diverse colleagues

Analytics, statistics and/or database knowledge and experience (using tools, applications, platforms, etc.)

Demonstrated analytical capabilities and critical thinking skills

Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.

Actively seek to share knowledge and expertise with other colleagues.

Excellent planning and project management skills.

Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.

Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods

Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story

Work in cross-functional teams, and act as a strategic partner with Marketing, R&D, Culinary, Sales, on-site suppliers, agencies, and consultants.

Assist in preparation of marketing plans and long and short-term strategies to drive business objectives.

Excellent planning and project management skills.

Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.

Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods

Excellent verbal and written communication skills and storytelling ability

Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story with the ability to tailor to specific audiences

Demonstrate holistic thinking, strategic agility, and leadership with many levels of the organization.

In lieu of the above education requirements, a combination of experience and education will be considered.

3 - 5 years Relevant Experience in advertising or marketing/client strategy (Preferred)

Tableau, Powerpoint, Excel, Alteryx experience desired.

Bachelor's Degree in marketing, data science, business or analytics (Preferred)

Understanding of media, business or marketing. Able to use data as a tool for storytelling

Mentor and train senior managers and the leadership team, fostering a culture of shared experience and personal growth.

Explore and uncover new opportunities within the memberships and subscriptions space, keeping our offerings fresh and engaging.

Possess entrepreneurial experience, ideally in app or early-stage start-ups.

Conduct thorough audits to identify areas for business growth, expansion, and improvement.

Analyze data and provide strategic recommendations to drive the success of the business.

Develop innovative acquisition and retention strategies, prioritizing a high level of user empathy.

Focused attention to detail, excellent organizational and project management skills.

Demonstrated ability to work remotely with minimal supervision, managing highly dynamic workloads effectively.

Lead primary qualitative and quantitative research studies, both in partnership with external vendors and independently leveraging internal tools and platforms.

Proactively conduct ongoing consumer and market research to identify industry-specific opportunities for positioning, differentiation, and business model innovation.

Demonstrate mastery of syndicated data systems and secondary research analysis to inform strategic decision-making.

Drive visibility and communication by the team, ensuring that deliverables are executive-ready with actionable recommendations that drive impact and reach.

Overall 8-10 years of consumer banking and/or payment business experience

Bachelor's or Master's degree in an analytical field (e.g., Economics, Finance, Mathematics, Engineering etc.)

Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization

Experience in pricing function of a deposit, credit card, or lending business

Proficient in SQL, Excel, and PPT; knowledge of Python and/or R a strong plus

Analyze competitive activity and provide guidance on the impact to SoFi’s strategy

Directly manages client relationships and owns all analytics to support strategic opportunity identification.

Experience with client leadership including strategic needs assessment, consultative delivery, and relationship building that lead to organic renewal and expansion.

Excellent written, interpersonal and presentation skills. Communicates effectively with teams and other stakeholders.

Works collaboratively across teams to execute and monitor digital marketing campaigns.

Leads timelines and delivery dedications ensuring that quality materials are delivered accurately and on-schedule.

Leads development and delivery of client presentations including insights, story arc and recommendations.

Impeccable executive presence, management, and leadership skills.

Experience with client and project management.

Strong influencer skill set with experience engaging, providing thought leadership to, and aligning a broad set of stakeholders

BS/BA and 11+ years of relevant work experience -OR-

MS/MA degree or higher and 9+ years of relevant work experience

Proven experience leading highly visible, multidisciplinary teams or initiatives.

5+ years in management consulting or strategic partnerships

You enjoy working cross functionally across marketing, technology, product, and sourcing to bring an amazing customer experience to life

10+ years of experience in retail e-commerce, digital platform, or related business

You are data savvy, analyzing the market and competition, consumer needs and behaviors, and business performance and drivers

You are tenacious and dedicated, and thrive working with ownership, autonomy, and a healthy dose of competition

Building and leading a high-performing team of e-com strategists and merchandisers