Email & Social Media Assistant

Company Overview

Founded in 1989, AW Chang Corporation is a vertical manufacturer for men’s apparel and accessories with offices around the world. Currently, we have 10+ brands in our portfolio and distribute to Nordstrom, Macy’s, Stitch Fix, Men’s Wearhouse, and many more. For more information regarding our company, please visit www.awchang.com.

Key brands -

• Brooklyn Brigade - https://brookylnbrigade.us
• FE - Brand New Website Partnership with the NHL (Build from scratch)
• CON.STRUCT - https://conxstruct.com
• W.R.K - https://wrkny.com

Job Overview: E-commerce Email, SMS & Social Media Associate

We are seeking an e-commerce email, social media & sms representative to act as a bridge between the brand and customer to provide the best experience possible. This person will work closely with our marketing team and on occasions collaborate with our sales & merchandising teams to execute the commercial strategy through these channels. Ideally this person is an avid NHL fan who loves everything about Ice Hockey and is ready to change the sports apparel landscape, one sport at a time.

We currently use Klaviyo and Attentive as our email service provider and SMS provider which we use to promote campaigns and trigger automated journeys and offers. For scheduling and uploading our social media posts, we use Later. As we continue to expand and grow our e-commerce business, this job has potential to grow and will be taking on the responsibility of new brand we have in partnership with the NHL. This is a clean slate and I chance to own the full communication life cycle through email, sms and social as we launch this new website and engage with a new audience.

Company & Department Culture

We are a small, growing company with U.S. offices located in New York & Los Angeles. We pride ourselves in being creative, collaborative and nimble.

This person will be joining our marketing team consisting of 5 people. We are a young team of go-getters, managing small to big projects across multiple brands. Our most important project is making sure customers have an amazing brand experience.

Responsibilities:

• Being proficient in executing email and SMS campaigns to align with our website and seasonal promotions.
• Creative skills on social media to schedule campaigns and captions for posts for all brands.
• Create email, sms and social media posts for our new NHL brand partnership apparel brand launching for the new season and managing a calendar with the help of the commercial team.
• Build out automated email and SMS journeys through our providers.
• Be willing to run tests on subject lines, different audiences, and report on the success or learnings based on the performance of the campaign or the promotion.
• Help manage a commercial calendar with support of the marketing team to run promotions or in-depth and engaging posts to strengthen our brand awareness for our individual brands
• Liaise with marketing and operations teams on a daily.
• Look for ways to optimize our email and sms campaigns, developing new opportunities and showcasing your skills.
• Share monthly reports based on responsive times and trends
• Connect with sales and merchandising for new product opportunities or issues based on customer feedback.

Qualifications:

• Experience building trigger journeys a plus
• Strong knowledge of Excel, Powerpoint, & Word
• Minimum 0-2 years experience in email, sms and social media (e-commerce DTC preferred)
• Photoshop or equivalent creative tools
• Associates or Bachelors degree in Business or Marketing related field
• Committed to delivering great consumer experiences
• Ability to multitask & handle several projects
• Experience with Klaviyo, Attentive and Later tools are a plus