Digital Marketing And Search Specialist

We are looking for a Digital Marketing andSearchSpecialist with experience inSEOand SEM.This position willworkclosely with our creative team toinitiate and manage campaigns focused on increasingsearchenginevisibility, driving new website visitors, and generating new leadsfor our clients on a freelance/contract basis.

The ideal candidate is a proactive, self-motivated individual with strong communication skills and an understanding of how paid channels benefit the overall success of digital marketing campaigns.

JobDuties and Responsibilities:

• Measure and analyze data and marketing success, generate performance reports and conduct campaign audits, monitor campaign performance against client goals, including but not limited tosearchterms reports, negative keyword lists, keyword quality score audits;
• Identify and recommend opportunities in advertising platforms: Google/Bing Ads, Social Media Advertising(Facebook, Instagram, Pinterest, Tik Tok, Twitter,LinkedIn),Video Advertising (YouTube)
• Manage paidsearchcampaigns controllingCPC risks and increasing the qualityindex;
• Identify new markets and advertising tactics to encourage business growth;
• Execute campaign launches (keyword and ad copy creation, analytics, and tracking implementation);
• Engage in all facets of SEM campaigns including initial planning, implementation, monitoring,optimization, analysis, and reporting;
• Daily campaign management;
• Provide recommendations, continually revise campaign strategy, and offer proactive budget recommendations to prospective and existing customers.
• Develop and execute short- and long-term multi-channel campaigns for DARO and its clients;
• Support DARO's team to implement Marketing Strategies with Digital Marketing actions and campaigns for DARO and its clients;

Requirements & Qualifications:

• Proven SEM experience managing ad campaigns acrosssearchengines, particularly Google;
• Strong understanding of website analytics tools, including Google Analytics;
• Experience with social media advertising.
• ProvenSEOexperience, including content creation, keyword research, and reporting;
• Knowledge of technical aspects ofSEO(HTML mark-up, canonical URLs, etc.) and the ability to implement as needed;
• Up-to-date with the latest trends and best practices inSEOand SEM;
• Detail-oriented;
• Proven PPC experience in containing CPC risks;
• Understanding of digital marketing and howSEO/SEM fits into larger marketing initiatives;

Please, include a resume.