Global Digital Marketing Manager - Website Experience & Search Marketing

We value your interest in this position and believe that a cover letter can provide valuable insights into your qualifications and enthusiasm for the role. Therefore, we encourage all applicants to include a cover letter detailing their relevant experience and how they meet the requirements outlined in the job description. Applications with a cover letter will be given priority consideration.

Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. We’re a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence.

Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you’re helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

This role will develop and implement comprehensive digital marketing strategies focused on Digital Customer experience, lead generation, and conversion optimization.

Major Responsibilities

• Implement conversion rate optimization (CRO) techniques to improve website performance and increase conversion rates.
• Identify and evaluate new digital marketing opportunities, including emerging platforms and generative AI technologies.
• Collaborate with cross-functional teams to ensure consistent branding, messaging, and user experience across all digital channels.
• Apply user experience (UX) techniques and UCD best practices to enhance the overall website experience and drive user engagement.
• Work with Regional Digital marketers to optimize pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.
• Drive the web experience strategy and develop the feature roadmap to ensure an optimal customer journey across all digital touchpoints.
• Conduct keyword research, optimize website content, and monitor organic search rankings to improve search engine optimization (SEO) performance.
• As the Product Owner, work with the web development team in an agile environment to implement the feature roadmap and manage the website.
• Utilize marketing technology tools to automate and optimize lead generation processes, integrating with Salesforce or other CRM platforms.
• Develop and execute inbound marketing campaigns to attract, engage, and convert leads via the website.
• Collaborate with cross-functional teams, including sales, and IT, to align lead generation strategies and achieve common business objectives.
• Utilize web analytics tools (such as Google Analytics) to track and analyze website traffic, user behavior, and conversion rates, making data-driven recommendations for improvement.

Education: Bachelor's degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.

Experience

• Experience in analyzing website traffic, user behavior, and conversion data using web analytics tools.
• Significant experience in applying inbound marketing principles and CRO techniques to increase lead generation through the website.
• Proficiency in marketing technologies and utilizing Salesforce or other CRM platforms for lead management.
• Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, A/B testing, content management systems (CMS) and localization
• Proven experience in developing and implementing digital marketing strategies focusing on web experience and UX.
• Familiarity with agile web development processes, using tools like Jira, to ensure efficient project management and timely delivery.
• Proficiency in using Content management systems (CMS) to edit/create pages, edit HTML/CSS or work closely with web developers when required.

Skills

• Strong project management skills and the ability to work independently, managing multiple projects in a fast-paced environment.
• Detail and process-oriented
• Naturally reaches out to others to communicate needs and can work cross-functionally
• Good prioritization skills

Competencies/Behaviors-

• Growth: Seizes opportunities to preserve the core and contribute to growing the business.
• Customer Focus (Internal/External): Delivers customer-centric solutions to meet current and anticipated needs.

The salary range for this role is 95,000 to 125,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working LBS can provide.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.