Creative Strategist Jobs

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Summary of the Role

The Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t doing well. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients.

RESPONSIBILITIES

• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Reviews video/image assets and provides clear and actionable feedback to editors
• Identifies and encourages service expansion opportunities
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Manages requests and output with production team using Asana
• Works alongside client management team as client POC for all things creative strategy
• Leads the paid social creative strategy for 4-5 clients
• Leads productive internal creative team syncs and brainstorms
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes

MITs

• Understanding of best practices for performance-driven creative & ability to apply these insights in your work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Technically skilled at using data insights along with consumer and brand research to orchestrate sales, messaging, and visual strategy
• Proficiency with Meta Ads Manager, and/or similar performance data tools
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output

Progression Opportunities

• Sr. Director of Creative Strategy
• Associate Director of Creative Strategy
• Director of Creative Strategy
• Sr. Creative Strategist

Benefits & Perks:

• Salary, Annual Executive Bonus & Equity (Executive only - remove for all others)
• 12 observed national holidays- including Juneteenth
• Employee Assistance Program (EAP)
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards and recognitions for outstanding performance
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Opportunities to be involved in company DEI initiatives
• Unlimited opportunities for professional growth within a rapidly growing firm
• 401k plan
• Base salary + commission opportunities
• Regularly scheduled mental health and recharge days
• Fully flex work environment: full-remote, in-office, or hybrid sup
• Unlimited PTO (available on day one)
• Clear pathway to leadership for every position

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please submit an inquiry at https://powerdigitalmarketing.com/contact/ before taking any further action in relation to the correspondence.