Creative Director, Luxury, Lifestyle And B2C

:About us:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About The Role
The Trust is The Wall Street Journal’s and Barron’s Group’s branded content studio.
As the Creative Content Director (Lux/Lifestyle and B2C) and Talent Director at The Trust, you’ll work primarily in a pre-sale capacity, writing and articulating story concepts and their creative executions in the B2C Luxury/Lifestyle market. You will be experienced in storytelling related to sectors including: Automotive, Spirits, Real Estate, Jewelry/Watch, Beauty, Home/Design, Cruise, Fashion, and Travel. You’ll be keenly attuned to the trends, brands, high-profile and influencer talent, products and technologies that are driving culture forward.
You’ll pair your story concepts with a vision for how they may come to life in the form of custom content rooted in the equity of The Wall Street Journal | Barron’s Group and WSJ., The Wall Street Journal’s influential style magazine — be it straightforward articles or multimedia executions like video series and podcasts. You will push the boundaries of the discipline forward, challenging teammates and clients to think beyond best practices and share “next practices” based on your creative vision.
The primary output will be compelling concept statements and write-ups, ideas you present — with enthusiasm and clarity — to external clients. To accomplish the main responsibilities of this role, you will be a team player, regularly collaborating with internal stakeholders like sales, marketing, design, editorial, performance, and planning to develop your ideas.
You have a background and deep expertise bringing stories for these sectors to life in original, never-been-done-before ways that make a splash and feel PR-worthy. You will have created campaigns that produce earned media, and know instinctively how to add experiential elements to campaigns – including out of home and digital activations . The Trust’s primary audience are senior decision makers, so you will be adept at crafting campaigns that meet client goals while also maintaining tone and appropriateness for a senior audience.
Crucially, you will also have great expertise at working with talent of all stripes, with excellent talent agency contacts and experience working directly with big-name agents. You’ll be experienced at negotiating talent involvement and handling talent requests in the pitch process, defining expectations for talent and handling starry names in post-sale production.
You will report into the Senior Creative Director in our New York office, with an expectation to be in-office three days a week, and will also require travel (days offset against in-office attendance).
You Will

• Present your ideas on client calls, getting others to share in the excitement you feel for your vision. Requires exemplary client-handling skills.
• Work with IM and Editorial to brainstorm and sanity-check your story concepts and creative executions
• Guide conversations with casting agencies to pitch and secure talent deals when needed for client RFPs and sold programs; understand the nuances of talent use in custom content and be able to creatively suggest, source and deliver talent.
• Generate creative, 360-degree programs with design-forward narratives and a solid editorial approach, all in response to a steady stream of RFPs in the pre-sale phase within the Lux/Lifestyle and B2C vertical
• Partner with Sales and Integrated Marketing (IM) to navigate complex client structures
• Create storyboards and moodboards necessary to guide development of beautiful, original, and creative branded content experiences from concept to implementation
• Strategize ways your story concepts can come to life, thinking about a content “tilt” that makes your programs feel unique and differentiated
• Carry your vision forward after a program sells, sharing your vision with the post-sale team and working with Video, Edit, Design and others to see the program to publication
• Desk research for every new Lux/Lifestyle RFP, including digesting white papers, tapping into industry trends, absorbing RFP details, boning up on relevant brands, and sourcing insights on WSJ’s audience and content
• In post-sale, work with designers, video producers, and development to ensure creative elements are executed as sold
• Draft detailed mock requests (e.g. page builds, custom ad units) for pre-sale pitches that outline your vision, then work with the design team to bring the mocks to life

You Have

• Experience with video production & editing, motion graphics, and interactive design ability
• At least 4-6 years in the B2C/Luxury space
• Experience in concepting never-been-done-before story ideas with big impact
• Strong existing relationships with casting agencies and experience negotiating talent deals
• Experience creating moodboards and storyboards
• At least 6 years in a branded content studio at a major media outlet; OR 6-10 years in a content marketing or content strategy role.
• Fluent in Adobe Creative Suite and knowledge of different CMS platforms
• Strong portfolio showing previous visual, storytelling, and creative campaign work

The Ideal Candidate Will

• Be knowledgeable of the creative development process.
• Be comfortable with ambiguity. Make decisions when information is incomplete.
• Invent and make things people have never seen before.
• Be unafraid of constant change. Stay agile in navigating the media landscape.
• Present with flair and passion to C-Suite audiences.
• Be a storyteller. Have excellent communication skills.
• Be collaborative. Synthesize multiple voices, opinions, and personalities.
• Be driven. Self-motivate and want to influence your own development.
• Be ego-free. Accept Sales feedback graciously and be unpossessive about ideas.

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Creative & Design
Union Status
Non-Union role
Pay Range: $100,000 - $250,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 37730