Senior Creative Director Jobs

JOB SUMMARY

The Senior Director, Creative will lead the development and execution of the creative strategy, creative concepts, brand identity, visual identity, print, collateral, and digital marketing initiatives. The Senior Director, Creative will lead the internal creative team & manage external creative agencies in the development of breakthrough marketing campaigns in partnership with the Brand, Loyalty, & Contentinent Marketing teams. The Senior Director, Creative Director must excel in highly conceptual design and display an aptitude for strategic thinking. The role will be a core member of Riott Haus, the in-house creative agency at Marriott International. This role will lead a team of creatives (art, copy, video, & design) to produce work that exceeds brand team expectations.

The Senior Director, Creative should have a well-rounded approach to developing multi-million-dollar marketing campaigns expressed through all mediums including: TV, Print, OOH, Social, & Experiential. This role requires expert storyteller skills and someone who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experience. The job includes hands-on development to ensure that all collateral (i.e photo-shoots, illustrations, digital imaging and the research of stock photography, etc.) follows both brand and industry standards.

CANDIDATE PROFILE

Education and Experience Required

• 4-year degree from an accredited university in Graphic Design, Art Advertising, Product Design, Advertising, or related field
• Experience leading multi-million-dollar consumer marketing campaigns with a focus on TV, Print, OOH & Social
• In-depth and current understanding of design trends and industry best practices
• 10+ years of art direction and design demonstrating progressive career growth and a pattern of exceptional performance
• Demonstrated experience with Social Media marketing, content, and advertising
• In-depth and current understanding of social platforms, devices and trends
• Creative agency, publisher or in-house brand creative leadership experience
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
• Experience handling and prioritizing multiple projects across multiple brands/ stakeholders
• Demonstrated experience with digital marketing and advertising design execution

Education and Experience Preferred

• Experience with travel industry

CORE WORK ACTIVITIES

Lead strategy and execution of holistic digital and social initiatives:

• Partners with Account Services team to proactively seek new projects for Riott Haus
• Ensures that creative meets brand guidelines and production standards.
• Works closely with entire internal team to develop effective, impactful ideas based on tactical plan.
• Supervises the execution of new art such as photo-shoot, illustrations, digital imaging and the research of stock photography
• Oversees and implements visual strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.
• Leads a team of Associate Creative Directors – ensuring that each assignment attacks the business problem from different points of view while producing concepts consistent with the brand strategy.
• Serves as a career manager as the senior most design authority on the team, helping to elevate and guide the creative team members to apply modern design techniques and harness new ways of thinking to execute campaigns.
• Organizes and prioritizes the creative process so the approval process will not be delayed
• Manages agency / freelance resources and oversee strategic initiatives related to digital and social strategy for assigned brands.

Consult and partner with stakeholders to provide expertise:

• Identifying opportunities to enhance process
• Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high-quality on-strategy creative is delivered.
• Achieving results within scope of responsibility
• Participate in annual planning sessions
• Monitor and report out on industry best practices and competitive/landscape trends
• Assist senior associates in achieving business results by:
  • Identifying opportunities to enhance process
  • Participate in annual planning sessions
  • Achieving results within scope of responsibility
  
  
• Partner with internal and external PR teams to ensure tight integration and holistic campaigns.

Maintaining Goals

• Provides input and assistance to other teams regarding projects.
• Submits reports in a timely manner, ensuring delivery deadlines are met.
• Promotes the documenting of project progress accurately.

Managing Work, Projects, and Policies

• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Manages and implements work and projects as assigned.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Provides timely, accurate, and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge

• Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
• Provides technical expertise and support to persons inside and outside of the department.
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Demonstrates knowledge of function-specific procedures.
• Keeps up-to-date technically and applies new knowledge to job.

Managing and Conducting Human Resources Activities

• Set goals and expectations for direct reports using the performance review process and hold staff accountable for performance goals.
• Promote the fair and equitable treatment of employees.
• Interview and hire employees.
• Facilitate regular, ongoing communication in department (e.g., staff meetings).
• Solicit employee feedback.
• Identify talents of direct reports and their teams and assist with their growth and development plans.
• Promote adherence to policies consistently, follow disciplinary procedures and document items according to Standard and Local Operating Procedures (SOPs and LSOPs) and support the Peer Review Process.
• Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.
• Foster employee commitment to providing excellent service, participate in daily stand-up meetings and model desired service behaviors in all interactions with customer and employees.
• Utilize an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
• Champion change ensures brand and regional business initiatives are implemented and communicate follow-up actions to team as necessary.