Consumer Insight & Research Manager

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen! The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer-centric solutions through deep understanding of all relevant audiences. You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.

On any given day you will find yourself collaborating with partners, analyzing data and presenting to clients, striving to influence decision-makers as they set strategy to drive the business. You will work to uncover new connections by mining many different data sets for key insight, integrate information from internal and external sources to understand consumer behavior and develop a holistic story. You will cut through the noise to provide actionable insight in a clear, objective visual way.

You will report to a Senior Manager, Consumer Insights as an Individual Contributor and be located in Orlando, FL.

What you will do:

Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect and connecting bits of information to create a cohesive story

Understand bigger picture – Gather a holistic understanding of the strategic context to ask meaningful questions and inform impactful solutions.

Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates and delivers a memorable point-of-view

Influence Others – Communicate findings in an easily understandable, compelling and actionable way.

Create fact-based insights – Test hypotheses and build models to produce objective and clear conclusions.

Measurement – Identify, develop, execute, manage and utilize measurement plans and tools to track KPIs

Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence, and Walt Disney World guest visitation behaviors to inform strategic decision making.

Exercise leadership – Lead consumer insight projects with personal accountability.

Team up with partners – Develop and further relationships with partners to build influence and lead specific work-streams and cross-function deliverables.

What You Will Need

Minimum 5 years relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)

Experience in quantitative research design and analysis

Experience analyzing and evaluating consumer data and developing actionable insight

Experience with analytical tools such as Excel, SAS, SPSS or similar application (can develop and manipulate complex spreadsheets and data sets)

Strong communication and story-telling of insight to influence others and advocate for consumers, customers, and Guests.

Required Education

Bachelor's degree or equivalent – relevant areas include, but are not limited to Research, Economics, Cognitive Science, Journalism, Business, Engineering